Posts Tagged ‘Socialnomics

11
Feb
10

Strategic Social Media Portals

 


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

Related Posts:

Can Spirituality, Twitter, and a War to Make Money Go Together?

Shaman Media Revolution

Infatuate Your Customers

Get Your Social Media Groove On

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12
Sep
09

Shaman Media Revolution

“The lamps are different, but the light is the same.” ~Rumi


A great blog post by Rick DiBiaso (formally the Affluent Artist) on the book Socialnomics, by Eric Qualman inspired me to consider social media as a strong thread that is weaving Business & Spirituality together.

 

Did you know that the Social Media Revolution is the largest revolution since the Industrial Revolution?  The democratization of media led by blogs, Facebook, and Twitter has leveled and expanded the marketplace playing field.  Big advertising budgets no longer rule the world.  Real people, connected across the globe as never before, control the conversation in real time.


From a Shaman’s point of view, being real (authentic, unveiled) and connected are fundamental spiritual practices. Shamans show us that what we experience as our separate self is illusionary – they teach us to give birth to a truer sense of who we are and to recognize our connection to all things.  The current media revolution is all about experiencing connectivity and demonstrating authenticity.


Referring back to Rick DiBiasio‘s post, the main message I got is that if you are trying to build a business, any business – forget Email blasts, forget web sites, forget banner ads – you don’t need an ad campaign.  You not only can, but must, use social media to find your customers and give them what they want  ——- AFTER they get to know you through social media — THEN pay really close attention to how you treat them.

Being real and authentically connected matters – social media forces us to practice being in the NOW and to profoundly pay attention.  Being cognizant of the power of social media to make or break you in real time should be an ongoing practice – a dissatisfied customer can negatively saturate your market fast —–on the flip-side well-networked “fans” can exponentially increase sales. The more we understand our connection to all things (our authentic selves, to each other, to nature) and how our actions immediately generate impact, the truer and brighter we will shine in the marketplace.

Here is an entertaining video on the Social Media Revolution~ the facts may astound you:

Related Posts: Infatuate Your Customers, Secret to Biz Success is On-Line Community

 

 

 

 

 




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