Posts Tagged ‘Social Media


Secret to Biz Success is On-Line Community

Originally uploaded by NaPix — Hmong Soul

Fundamentally, community to me means hanging out with people who like me and I like them. Naturally, you know what one another does for a living and, if appropriate, refer and suggest and help out each other.

Thanks to the internet we have offline, as well as access to online global community. I agree with Glen Stansberry, cofounder of LifeRemix blog network, that the secret to being a successful entrepreneur is: understanding you need community – yes, and I would take it a step further and say that these days we NEED on-line community. Following is a summary of his recent post on awake@thewheel.

You need help from other people. People who will challenge you and lend you a hand when needed. People who will expand your horizons with their expertise or particular walks of life. Thanks to this thing called The Internet, you can find people and groups to help you in almost any field and variety.

Forums, Google groups, open source projects… there are literally limitless options for finding a community.

Community helps us fill in those little cracks in our life that we can’t fill ourselves.

I dare you to find a successful person that did it “all on their own”. Everyone (yes, even Steve Jobs) has had people in their lives that bring the best out of them, both professionally and personally. Finding and surrounding yourself with these people is going to be critical to your success.

Community also gives us a chance to give

There’s nothing better than receiving and giving. It’s important to note that asking for help is just as important as giving. Oftentimes people feel like they’re being a burden by asking for help. But other people need a way to give back their talents and resources too.

So if you really want to skyrocket your career, find a community to be a part of.

If you can’t find one, then start one within your niche. (All you have to do is ask.) There’s always something you can provide. If anything, you can be encouraging and supportive. (Sometimes the thing a community needs most is more cheerleaders.) The important thing is to just get involved. No man (or woman) is an island.

To read Glen’s original post in entirety

Join Strategy Stream on Facebook !! we are just getting started and would love to see you there !!

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Deliver Happiness with your Social Media

Think of your Social Media Strategy as an umbrella under the big umbrella of your Marketing Strategy. Exploring the perfect mix of Social Media avenues for your business with a eye on those that give you 1-a decent R.O.I. and R.O.E. (Return On your Energy) 2-a projection of your business vision into the world and 3-happiness — is a worthwhile endeavor.   Without this mix, you could get really, really frustrated.

Let’s focus on the happiness aspect of your Social Media Strategy. This is a good place to start because there are some happiness habits that you can establish right away.

Tony Hsieh, CEO of Zappos, has a beautiful philosophy of interacting with social media to ensure the delivery of happiness. It contains 4 easy points and is from the standpoint that happiness flows both ways –to your audience and back to you, in a never-ending, steady rhythm:

1. Inspire and Be Inspired
Be inspiring through your updates and communications (for example, share a great quote or a link to an inspiring article); be inspired by joining other’s who are doing the same thing.

2. Connect and Be Connected
Connect yourself with other people and connect people with each other.

3. Entertain and Be Entertained
Update with communications that bring a smile (or a tear) -whether it is a personal sharing or something you found that made you laugh-out-loud.

4. Educate and Be Educated
If you have some interesting information to share –share it! If you find something interesting –share it! Establish yourself as the “go-to” on a specific topic.

The next time you share something via Social Media whether it is on your blog, Facebook, or Twitter…ask yourself…does this deliver happiness? Is it ICEE (Inspiring, Connecting, Entertaining and/or Educational)?

Most importantly….make sure YOU are having fun aka delivering and receiving happiness.

Zappos CEO How to Deliver Happiness with Social Media (Interview)

Vote for your favorite spiritual reason Twitter is good business

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Love sees thousands of markets



Originally uploaded by MikeJonesPhoto

The intellect saw a market and started to haggle; Love saw thousands of markets beyond that market. ~ Rumi

One of the programs I deliver, Plan & Let Go, was created several years ago.  I revamped it late last year, balancing it out with what I felt was important from a spiritual perspective and adding the Seven Success Practices of Love-is-the-Bottom-Line.

It took me a while to be in the reality that there was a huge gap in the material regarding Social Media –a gap that could not be ignored.  I set off on a trek to research the subject (and wrote about it here over the course of several weeks).

What began as a simple inquiry, soon proved to be a profound lesson.

While exploring the subject, my MBA self started to get really excited and see the profit opportunity available in this growing realm.  The universe picked up on the excitement and soon a good friend (OK, so she may have been reading my blog) contacted me to see if I would be interested in exploring the possibility of delivering Social Media Consulting.  She had the networks plus an amazing tech consultant to add to the mix –cool.

Over the next three weeks we met, talked and explored.  My ego rapidly took over.  There was good money, good clients and kudos available.  I was so honored to be in the company of these two amazing women, and not wanting to rock the boat, I never once brought up creating our venture from a Love-is-the-Bottom-Line perspective.

I began to wonder if I should stop focusing on my current work. Immediately an anxiety came up that thankfully had me stop, think, touch base with my coach (check her out!) and get back to the core.   The next day was amazing and it all came together.

I had a Plan & Let Go session with a client in the a.m. –we met at the Houston Arboretum – we walked, planned, and picked up stones to anchor it in.  I loved it and practically skipped away — clear I was not giving that up!  Later, knowing I would have to be up-front about where I was at, I met the forming Social Media group in a beautiful Zen condo – we ate chicken salad and watched the most recent PBS Frontline program on Digital_Nation…….we did not know it when we sat down, but the program had a huge focus on the dangers of Social Media.

Once the program was over, I experienced a profound energetic shift and the possibility of “why” we had come together was brought forth.  We sat in silence for a few moments and looked at each other.  Our discussion immediately took a different direction from where we had been headed. We ended up leaving with action items to explore a balanced plugged and unplugged Social Media support group.  A project that would make money AND make a difference for people –a Love-is-the-Bottom-Line project!

That evening, I shared with my husband the events of the day. “He ended up stating the most fundamental question –one everyone should ask themselves – “Is your business / career / project forwarding your spiritual ascension, or is it holding you back in distraction and ego?”

Can you see thru the eye of love into thousands of markets –markets that go beyond immediate tangibility and add to your spiritual ascension?  Can you let go or tweak projects as soon as you recognize a blinding aspect?

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We Are the Sun ~ Rumi

We are a warm spell that comes in a relentless winter.

We are the sun with all the different kinds of light.  We are wind.

Doves, when they all coo, where, are looking for us.

Nightingales and parrots change their perches hoping to be nearer to us.

Word of us reached the fish. They swerved and leapt.

Waves from that stirring keep coming in.

The soul has been given its own ears to hear things mind does not understand.

We have come out of slavery with bales of sugarcane.

The sweetness of how we talk together is what we crush and bring the world.

Soulness ~ Courtesy Bexar Olivier

Why Rumi?

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Get Your Social Media Strategy Groove On


Social Media

Originally uploaded by Fascinomae

Blogging is a perfect venue for me both as a writer and a business strategy consultant. I am always exploring and learning in order to serve my clients –blogging helps to clarify and express my perspective. I started my blog eight months ago, when my coach, told me in her lovely, but stern, European Accent “just get out there (in the Social Media world) and do something!” (Does a business consultant need a business coach? Does a dentist go to the dentist?)

Now facebooked, twittered, blogged, and linked-in, I am ready to review and develop an actual Social Media Strategy (SMS). Not to mention, of course, that my clients are not far behind and need a framework themselves for how SMS fits within their overall business plan strategy and implementation. Social Media has been around in one form or another for a relative while of course, but now it is to the point where it is just impossible for business owners to ignore. The truth is SMS models are developing as we speak / blog. I don’t see that anybody will have “the” answers or the perfect model for quite some time, but ignoring Social Media is not a strategy. Welcome to the world of learning while doing –this also includes the world of “I don’t know the answer to that right now.” Get comfortable with it.

I could go off on a tangent here about how perfect that is for balancing ego -humility is a great equalizer! -but, I promised a post about the components of a decent SMS and some best practices. There are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1) a decent R.O.I. 2) a projection of your particular business vision into the world and 3) fun –you could get really, really frustrated.

I don’t know that a Social Media Strategy is all about marketing, but it is probably at least 75% of it, so I asked Shelley Roth, owner of Springboard Works here in Houston, to share what she views as the key components of a practical approach to a brilliant Social Media Marketing Strategy:

~Assess your target audience and your goals as they fit within your overall business strategy.

~Articulate your message to boost brand equity and strengthen your reputation as an expert and industry leader.

~Understand the time commitment to create your campaign and maintain it.

~Choose the right tools for your needs and customize them.

~Update content regularly.

~Ask for advice and opinions, and share them in return. Nurture relationships.

~Create education-rich content that adds to the conversation.

~Establish measurements to track the effectiveness of your efforts and to maximize your Social Media Marketing ROI.

These are great and fit well with The Social Media Bible’s suggestion of thinking of your Social Media Strategy (SMS) as a platform supported by four pillars 1) Communication 2) Collaboration 3) Education and 4) Entertainment. These four pillars can be considered your Social Media Best Practices and it is good to have all four in order to stabilize your platform.

Add love to the mix and you can’t go wrong. Love is the Bottom-Line Success Practices

See schedule of Springboard Works public workshops on Social Media Marketing (if you sign up for a workshop use code RUBY for a $10 discount) or contact Shelley

Great practical tips type blog on Social Media : Social Media Examiner

Strategy Stream List of Services

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Strategic Social Media Portals


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

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Social Media Toes in the Water


Toes in the Water

Originally uploaded by martha.harmon

Social Media is defined as activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media*. There has always been a strong relationship between traditional media and business, but the new Social Media realm can occur as disruptive –a sink or swim proposition. The fact that the “which” and the “how” of a strategic approach has no commonplace baseline can be overwhelming and frustrating –at the same time there is a beauty in the vastness and budding nature of Social Media that provides a perfect scenario for creativity on a level playing field.

There are an emergent set of commonplace media portals (activities) that entrepreneurs and businesses are exploring —FLYT activities (Facebook, LinkedIn, YouTube, and Twitter) are a “toe in the water” approach to the boundless ocean of Social Media possibilities. Easy to set-up and explore, FLYT provides the confidence to determine the next steps in a smart Social Media Strategy.

From a business perspective, Social Media is about enabling or empowering conversations – it is also about how this conversation can be prompted, promoted, and monetized*. As Shelley Roth, owner of Springboard Works states “Customers, investors, employees, critics, and fans are participating in a complex, organic online conversation that is quickly making traditional business communications obsolete” –here she defines FLYT activities:

Facebook is used by 350 million people and provides a mini website for your business where you can share photos, video, and messages within a social framework. This platform is about community. This powerful and free relationship tool signs up 600,000 new users every day.

LinkedIn connects 50 million professionals representing every company on the Fortune 500. Online profiles build credibility by articulating your value proposition, conveying information about your people and organization, and displaying your credentials. Fifty percent of participants are decision makers; eighty percent are college graduates and the average age is 41. You can join groups and communicate with a laser focus on your target market.

YouTube boasts one billion views per day, and is second only to Google as a search engine.

Twitter is a microblog that people use to follow their friends, and companies use to market their product or service. Tweets are limited to 140 characters, about one sentence. People use Twitter to follow friends, and companies use it to promote their product or services by sharing new information and helpful links and building credibility. Perception of Twitter has evolved from a fun indulgence to a key communication tool with the power to impact global politics.

So, get started, share the love, apply Social Media Best Practices (Communication, Collaboration, Education, Entertainment) and you are well on your way to gracefully navigating the Social Media Ocean.

* The Social Media Bible

See schedule of Springboard Works public workshops in Houston on Facebook, LinkedIn, YouTube, and Twitter –use code RUBY for a $10 discount when you sign up!

Related Posts:

Infatuate Your Customers

Strategic Social Media Portals

Get Your Social Media Groove On

Programs & Services: Plan & Let Go

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