Posts Tagged ‘Social Media Bible

17
Apr
10

Deliver Happiness with your Social Media

Think of your Social Media Strategy as an umbrella under the big umbrella of your Marketing Strategy. Exploring the perfect mix of Social Media avenues for your business with a eye on those that give you 1-a decent R.O.I. and R.O.E. (Return On your Energy) 2-a projection of your business vision into the world and 3-happiness — is a worthwhile endeavor.   Without this mix, you could get really, really frustrated.

Let’s focus on the happiness aspect of your Social Media Strategy. This is a good place to start because there are some happiness habits that you can establish right away.

Tony Hsieh, CEO of Zappos, has a beautiful philosophy of interacting with social media to ensure the delivery of happiness. It contains 4 easy points and is from the standpoint that happiness flows both ways –to your audience and back to you, in a never-ending, steady rhythm:

1. Inspire and Be Inspired
Be inspiring through your updates and communications (for example, share a great quote or a link to an inspiring article); be inspired by joining other’s who are doing the same thing.

2. Connect and Be Connected
Connect yourself with other people and connect people with each other.

3. Entertain and Be Entertained
Update with communications that bring a smile (or a tear) -whether it is a personal sharing or something you found that made you laugh-out-loud.

4. Educate and Be Educated
If you have some interesting information to share –share it! If you find something interesting –share it! Establish yourself as the “go-to” on a specific topic.

The next time you share something via Social Media whether it is on your blog, Facebook, or Twitter…ask yourself…does this deliver happiness? Is it ICEE (Inspiring, Connecting, Entertaining and/or Educational)?

Most importantly….make sure YOU are having fun aka delivering and receiving happiness.

Zappos CEO How to Deliver Happiness with Social Media (Interview)

Vote for your favorite spiritual reason Twitter is good business

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18
Feb
10

Get Your Social Media Strategy Groove On

 


Social Media

Originally uploaded by Fascinomae

Blogging is a perfect venue for me both as a writer and a business strategy consultant. I am always exploring and learning in order to serve my clients –blogging helps to clarify and express my perspective. I started my blog eight months ago, when my coach, told me in her lovely, but stern, European Accent “just get out there (in the Social Media world) and do something!” (Does a business consultant need a business coach? Does a dentist go to the dentist?)

Now facebooked, twittered, blogged, and linked-in, I am ready to review and develop an actual Social Media Strategy (SMS). Not to mention, of course, that my clients are not far behind and need a framework themselves for how SMS fits within their overall business plan strategy and implementation. Social Media has been around in one form or another for a relative while of course, but now it is to the point where it is just impossible for business owners to ignore. The truth is SMS models are developing as we speak / blog. I don’t see that anybody will have “the” answers or the perfect model for quite some time, but ignoring Social Media is not a strategy. Welcome to the world of learning while doing –this also includes the world of “I don’t know the answer to that right now.” Get comfortable with it.

I could go off on a tangent here about how perfect that is for balancing ego -humility is a great equalizer! -but, I promised a post about the components of a decent SMS and some best practices. There are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1) a decent R.O.I. 2) a projection of your particular business vision into the world and 3) fun –you could get really, really frustrated.

I don’t know that a Social Media Strategy is all about marketing, but it is probably at least 75% of it, so I asked Shelley Roth, owner of Springboard Works here in Houston, to share what she views as the key components of a practical approach to a brilliant Social Media Marketing Strategy:

~Assess your target audience and your goals as they fit within your overall business strategy.

~Articulate your message to boost brand equity and strengthen your reputation as an expert and industry leader.

~Understand the time commitment to create your campaign and maintain it.

~Choose the right tools for your needs and customize them.

~Update content regularly.

~Ask for advice and opinions, and share them in return. Nurture relationships.

~Create education-rich content that adds to the conversation.

~Establish measurements to track the effectiveness of your efforts and to maximize your Social Media Marketing ROI.

These are great and fit well with The Social Media Bible’s suggestion of thinking of your Social Media Strategy (SMS) as a platform supported by four pillars 1) Communication 2) Collaboration 3) Education and 4) Entertainment. These four pillars can be considered your Social Media Best Practices and it is good to have all four in order to stabilize your platform.

Add love to the mix and you can’t go wrong. Love is the Bottom-Line Success Practices

See schedule of Springboard Works public workshops on Social Media Marketing (if you sign up for a workshop use code RUBY for a $10 discount) or contact Shelley sroth@springboardworks.com

Great practical tips type blog on Social Media : Social Media Examiner

Strategy Stream List of Services

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Shaman Media Revolution

 

11
Feb
10

Strategic Social Media Portals

 


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

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Can Spirituality, Twitter, and a War to Make Money Go Together?

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Get Your Social Media Groove On

06
Feb
10

Social Media Toes in the Water

 


Toes in the Water

Originally uploaded by martha.harmon

Social Media is defined as activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media*. There has always been a strong relationship between traditional media and business, but the new Social Media realm can occur as disruptive –a sink or swim proposition. The fact that the “which” and the “how” of a strategic approach has no commonplace baseline can be overwhelming and frustrating –at the same time there is a beauty in the vastness and budding nature of Social Media that provides a perfect scenario for creativity on a level playing field.

There are an emergent set of commonplace media portals (activities) that entrepreneurs and businesses are exploring —FLYT activities (Facebook, LinkedIn, YouTube, and Twitter) are a “toe in the water” approach to the boundless ocean of Social Media possibilities. Easy to set-up and explore, FLYT provides the confidence to determine the next steps in a smart Social Media Strategy.

From a business perspective, Social Media is about enabling or empowering conversations – it is also about how this conversation can be prompted, promoted, and monetized*. As Shelley Roth, owner of Springboard Works states “Customers, investors, employees, critics, and fans are participating in a complex, organic online conversation that is quickly making traditional business communications obsolete” –here she defines FLYT activities:

Facebook is used by 350 million people and provides a mini website for your business where you can share photos, video, and messages within a social framework. This platform is about community. This powerful and free relationship tool signs up 600,000 new users every day.

LinkedIn connects 50 million professionals representing every company on the Fortune 500. Online profiles build credibility by articulating your value proposition, conveying information about your people and organization, and displaying your credentials. Fifty percent of participants are decision makers; eighty percent are college graduates and the average age is 41. You can join groups and communicate with a laser focus on your target market.

YouTube boasts one billion views per day, and is second only to Google as a search engine.

Twitter is a microblog that people use to follow their friends, and companies use to market their product or service. Tweets are limited to 140 characters, about one sentence. People use Twitter to follow friends, and companies use it to promote their product or services by sharing new information and helpful links and building credibility. Perception of Twitter has evolved from a fun indulgence to a key communication tool with the power to impact global politics.

So, get started, share the love, apply Social Media Best Practices (Communication, Collaboration, Education, Entertainment) and you are well on your way to gracefully navigating the Social Media Ocean.

* The Social Media Bible

See schedule of Springboard Works public workshops in Houston on Facebook, LinkedIn, YouTube, and Twitter –use code RUBY for a $10 discount when you sign up!

Related Posts:

Infatuate Your Customers

Strategic Social Media Portals

Get Your Social Media Groove On

Programs & Services: Plan & Let Go




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