Posts Tagged ‘Results

07
Apr
11

Shift Your Business Perspective

What if your business could create happiness, love, and purpose with the same agility and certainty that it creates expanding profits, new customers, and new innovations? It’s a question that isn’t often asked in business, because intangible qualities like love aren’t easily measurable (and measures are the language of business). Most people don’t believe the tangible, everyday needs of business coexist with the intangible.

Oh, but they do.

The truth is just because the current language of business does not acknowledge intangibles, doesn’t mean they don’t exist.

Your business is an embodiment of who you are and what you believe – every time you expand your business, you also expand the knowledge and empowerment of yourself. When you are fundamentally coming from a place of love and purpose, you automatically are shifting your perspective of business.

When your business blends with your own personal philosophy, decisions become easier. You are able to access support not typically considered in traditional business models. Goals are set and achieved without struggle. Your strategies are driven not just by necessity but by passion. Your focus never wanders. You walk forward with absolute certainty that you are supporting the highest good. Not only does your business become a channel for success – it becomes a channel for your expanded inner self and an expanded model of what it means to be doing business in today’s world.

Pic originally uploaded : Riapereira || Shift Perspective || More about pics

Related Posts:

Why is this Man Smiling?

Deliver Happiness with Your Social Media

Love is the Yoke


Advertisements
12
Apr
10

6 Strategies for Making More Money in Less Time

 


Renewable Energy Sculpture in front of Houston Public Library

Originally uploaded by ANVAR – SO BUSY RUSSIANTEXAN ©

Laura West, host of the Joyful Business Blog recently wrote about packaging your services in a way that enhances your energy.  I call this R.O.E. = Return On Energy. I have changed Laura’s post up a tiny bit, but here it is mostly word-for-word –an inspiring read if you don’t want to feel depleted “holding-up” your business…..

One of the most important intentions in your business, even in a passion-based business like yours, is to make a profit. Yes! ~you do want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. Your gift, in the form of products and services, is the seed, your business plan the tree, and financial success a must-have-fruit!

The thing is, this must-have-fruit, should not come with an unjust price of draining your energy in any way, shape, or form –ever. You want to create energy-enhancing business models! There are ways of serving a variety of client needs while serving your need to develop a financially sustainable and flourishing business – all without depleting yourself physically, spiritually and energetically.

One thing you can do is to look at how you can bring your creativity into your pricing and services so that you make more money and give more value with out taking so much of your time that it starts to drain your energy. Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

Strategy #1: Offer Options with Your Time
The idea here is to offer three ways a client can work with you – a small investment option, medium option, and top of the line option. Clients love choice. If you tell them that you have one price or one package, they will often not take it because the question becomes “Do you want this service? Yes or No?” With three options, the clients have a choice. The question becomes “Which one would you like?” This is a totally different question which will lead you to more clients. You’ll also be surprised at how many people will take the top of the line or premium option. This is a great way of stretching into new pricing options that might have been higher than you were used to charging.

Strategy #2: Package Your Process
Potential clients like to know that you have a process. It helps them to know what to expect from you so they can get their arms around the commitment. Most of all, it gives them confidence in you. When you share that you have a process, they trust that you know what you are doing. Funny thing is…they don’t really care about what your process is – they really care about the results for them. They just want to know that you have a system for what they are going through. For example, you may offer a six-hour package where you take them through five steps that will change their life or business. Or you may have a 90-day program or a four-week series. When you package your process, you will get more and better results from your clients as well. It creates a win-win. Your clients get more value and better results – and you get clients with amazing results – which feels great!

Strategy #3: Create Products From Your Process
Have you determined your five-step process? Now is a great time to put it into a workbook, an e-course or create an audio series. Some people may want to just buy the product and apply the principles or tools themselves. You’ll be surprised by how many people will buy the product and still want your help in taking them through the work. They need the accountability and partnership for success!

Strategy #4 Create A Membership Program
You attract people to your services who are at different places in their buying process. Many people want just a taste of what you have to offer. Maybe they are new business owners and aren’t quite ready to invest in an entire package with you, or they are just new to your services and want to experience more before they invest in a full program. Offering a membership program is a way of creating a community of these similar clients and giving them a taste of what you offer. You’ve seen examples of free membership clubs like Starbucks, an Amazon Prime Account, or airline frequent flyer mileage programs. Then there’s the small fee membership club that for $24, $47 or $97 a month they can join your membership club and get access to certain services. For example, you could offer a group teleseminar and then mail the audio CD and transcript to them each month. It’s a great way to get them in a relationship with you and usually once people experience your magic – they are going to want to upgrade and they’ll want more from you.

Strategy #5: Offer a Continuity Program
A continuity program is typically a long-term relationship where clients consistently get to work with you in a variety of ways. It’s often offered over a year. You can package together products, ebooks, audios, teleclasses, transcripts, online forums and even in person retreats to create a program throughout the year.

Strategy #6: Premium Programs or Platinum Style Programs
Look around you and you’ll start to notice how often the word “Platinum” shows up to describe an upscale or premium offering. Delta Airlines and their Platinum program comes to mind for mega flyers. A premium or platinum style program is ideal when you are ready to scale back your hourly work and create a premium program (with a premium price tag) for more one-on-one work, special retreats, or small group coaching. There are some of your clients who are ready for this type of intense work. The greatest reward is that the type of clients who come into this program are usually very committed to their success. Again, it’s creating a win-win program. They get flourish with big results, and you see the impact of your work! Every time a client commits to this type of program with me, just the power of this big commitment within themselves creates a jump in their business, new clients, a big PR opportunity or other major success.

What ideas has this post sparked in you for your business? Pay attention to your inspired energy. That’s where you want to start. Don’t try to do all these ideas at one time. Pick one idea and focus on it for the next 90 days. Clear, focused energy is powerful creation energy! Post in original format

Related Posts:

Infatuate Your Customers

Deliver Transformative Products & Services

Plan & Let Go

08
Mar
10

Infatuate Your Customers

Everyone has some experience of infatuation and the changes it brings. It takes you beyond the mundane, rising you above ordinary concerns –everything appears new as old boundaries are released. Two worlds become apparent; both immanent and transcendent. The immanent world is the ordinary world, apparent to our senses –material, changing, subject to time. The transcendent world is beyond material –eternal and timeless. Infatuation can be the gateway to transcendent reality and our access to extraordinary awareness.

Learning how to be in love all of the time with ourselves and our customers (including alliances) allows for the quality of awareness accessible thru infatuation. This deep awareness allows you to pierce the mask of appearance and separateness, view from the heart, and unconditionally give to your customers.

An unconditional way of business is the opposite of a conditional or depending way. Conditional business is a usual way to do business –I give you this, you give me that –because you need me, you depend on me, and I need you, so I depend on you. Unconditionally buying yourself first reminds you that the truth is you need nothing else but yourself. If you need nothing other than yourself, this is true of your customers as well. This means that nothing other than profound mutual benefit is worth offering. It takes a great deal of discipline, foresight, and trust to unconditionally serve customers, but it does come together –just ask Google.

Relating to your customers unconditionally –always looking for the extraordinary in the the ordinary –allows you to access your own extraordinariness, deliver profoundly, and fulfill deeply. Operating from a place of customized infatuation with every transaction of your business opens channels for the next right action.

Look deep, see within. As you look you will be able to see what your customers are searching for …then deliver the miracle …creating mutual infatuation and ultimately evolving your love-power as well as theirs.

Reference: Deepak Chopra, Kama Sutra: Including the Seven Spiritual Laws of Love. London: Virgin Books Ltd., 2006.

Read more about how to infatuate your customers in the eBook Becoming a Source of Good

Related Posts:

Make Love to the World with Your Strategy

Deliver Transformative Products & Services

Face Your Brilliant Creation

18
Feb
10

Get Your Social Media Strategy Groove On

 


Social Media

Originally uploaded by Fascinomae

Blogging is a perfect venue for me both as a writer and a business strategy consultant. I am always exploring and learning in order to serve my clients –blogging helps to clarify and express my perspective. I started my blog eight months ago, when my coach, told me in her lovely, but stern, European Accent “just get out there (in the Social Media world) and do something!” (Does a business consultant need a business coach? Does a dentist go to the dentist?)

Now facebooked, twittered, blogged, and linked-in, I am ready to review and develop an actual Social Media Strategy (SMS). Not to mention, of course, that my clients are not far behind and need a framework themselves for how SMS fits within their overall business plan strategy and implementation. Social Media has been around in one form or another for a relative while of course, but now it is to the point where it is just impossible for business owners to ignore. The truth is SMS models are developing as we speak / blog. I don’t see that anybody will have “the” answers or the perfect model for quite some time, but ignoring Social Media is not a strategy. Welcome to the world of learning while doing –this also includes the world of “I don’t know the answer to that right now.” Get comfortable with it.

I could go off on a tangent here about how perfect that is for balancing ego -humility is a great equalizer! -but, I promised a post about the components of a decent SMS and some best practices. There are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1) a decent R.O.I. 2) a projection of your particular business vision into the world and 3) fun –you could get really, really frustrated.

I don’t know that a Social Media Strategy is all about marketing, but it is probably at least 75% of it, so I asked Shelley Roth, owner of Springboard Works here in Houston, to share what she views as the key components of a practical approach to a brilliant Social Media Marketing Strategy:

~Assess your target audience and your goals as they fit within your overall business strategy.

~Articulate your message to boost brand equity and strengthen your reputation as an expert and industry leader.

~Understand the time commitment to create your campaign and maintain it.

~Choose the right tools for your needs and customize them.

~Update content regularly.

~Ask for advice and opinions, and share them in return. Nurture relationships.

~Create education-rich content that adds to the conversation.

~Establish measurements to track the effectiveness of your efforts and to maximize your Social Media Marketing ROI.

These are great and fit well with The Social Media Bible’s suggestion of thinking of your Social Media Strategy (SMS) as a platform supported by four pillars 1) Communication 2) Collaboration 3) Education and 4) Entertainment. These four pillars can be considered your Social Media Best Practices and it is good to have all four in order to stabilize your platform.

Add love to the mix and you can’t go wrong. Love is the Bottom-Line Success Practices

See schedule of Springboard Works public workshops on Social Media Marketing (if you sign up for a workshop use code RUBY for a $10 discount) or contact Shelley sroth@springboardworks.com

Great practical tips type blog on Social Media : Social Media Examiner

Strategy Stream List of Services

Related Posts:

Strategic Social Media Portals

Can Spirituality, Twitter, and a War to Make Money Go Together?

Shaman Media Revolution

 

11
Feb
10

Strategic Social Media Portals

 


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

Related Posts:

Can Spirituality, Twitter, and a War to Make Money Go Together?

Shaman Media Revolution

Infatuate Your Customers

Get Your Social Media Groove On

12
Jan
10

Lean your graceful plan towards spirit

Look what can happen when you lean your graceful plan towards spirit, look at all that amorous light you can catch which will illuminate your customers and loose your soul.

Imagine your business as a garden that Spirit steps into. When you plant the seeds, whether it is the germination of an idea or the strategic evolution of an existing business, Spirit is immediately with you enjoying your creation.  Lean your graceful plan towards Spirit and watch the light on your garden increase and sparkle.

The most important reason to create or evolve a business plan is to design a tangible framework in which you are free to co-create with spirit.  Between your eye and your plan Spirit stands waiting.

5 reasons to have a Business Plan:

1 – To design a tangible framework in which you invite spirit to co-create with you.

2 – To encourage you to ask yourself and others the right questions –right questions include hard questions.

3 – To serve as a guide for the lifetime of your business by providing guideposts and tools to analyze growth, as well as exit points.

4 – To communicate to others who may want to participate with you (as investors, lenders, partners, etc.) what your business is about and where it is going.

5 – To allow you to be in the “now” of the day-to-day tending of the business of your business.

Whether your plan is 5 hand-written pages or a leather bound 100 page document, without it your business can be rudderless and invisible in terms of impact; day-to-day activities will be randomly reactive. Think of your Business Plan as an invitation to Spirit to co-create, guide, play and….shine on you.

Photo: Color Shaman : Shekhinahshaman

Read more about how to lean your graceful plan towards spirit in the eBook Becoming a Source of Good 

Related Posts:

Top 10 Reasons to Embark on a Planning Journey

Plan & Let Go


31
Dec
09

Can Spirituality, Twitter & a War to Make Money Go Together?


Pavement Mosaic

Originally uploaded by wendylefkowich

Both the current issue of EnlightenNext (Sep-Nov) and Fast Company (Dec-Jan) contain articles about Twitter. EnlightenNext’s focus is on the spiritual implications of Twitter, while Fast Company’s cover story is about Ashton Kutcher’s (aka @aplusk –with the largest Twitter following on the planet) social media marketing model. Mr. Kutcher is authentic about his intention to make money for himself and his clients. As co-CEO, of Katalyst Media, he is quoted as saying “When someone says they are not worried about monetization, that scares the (bleep) out of me ….it’s really a war to make money.”

What I loved about the Kutcher interview was his balanced thinking regarding the social consciousness arm of social media combined with the difference money can make. Kutcher’s war includes using his traction on Twitter to create social movements –and dollars for his clients. With a goal to drive people to Malaria No More’s web site to donate $10, for example, the beginning was a simple, twitterable message “Every 30 seconds, a kid dies of malaria. Nets save lives”. Combined with an affordable call to action: $10 buys a net –the end result of the campaign was 90,000 nets.

The spiritual aspect of Twitter as focused on in the EnlightenNext article is not separate from the difference it can make for business. The point that the growth of Twitter accelerates the spread of global consciousness by allowing us to be in touch with our sense of “oneness” with one another, is a feel good prospect that absolutely can be monetized. The audiences that can be reached and the niches that can be explored on Twitter are endless. Add feel-good messages, plus feel-good prospects, plus feel-good products & services ….you end up with monetization that makes a difference ….PLUS it can feel really really good.

If you liked this post, you might like this one as well: Shaman Media Revolution

Here is a process for creating a business plan consciously integrated with spirituality: Plan & Let Go

Vote for your favorite spiritual reason Twitter is good business




Enter your email address to follow this blog and receive notifications of new posts by email.

Source of Good eBook

7 simple success practices to transform your business and the world

Blog Stats

  • 44,162 hits
Advertisements