Posts Tagged ‘R.O.I.

07
Mar
11

The Planning Game


Fundamentally planning is about designing the steps between a current situation and a chosen future. Specific linear results are expected from each action taken. Have you ever noticed that specific, linear, expected results are rare? Consider that this is because as soon as an action is taken, external resistance or internal doubt may arise. Resistance or doubt will alter the action’s course and often deflect it from its original trajectory.

What to do?

Clean up, to the best of your ability, any internal doubt that may stand in the way of your being aligned with your soul vision and your connection with divine source.

Pay attention to feedback from divine source and then, to the best of your ability, plan your plan.

Maintain action or change action based on correct perception of any external resistance.

A Few More Things……

Be responsible for understanding the game you are playing.

You are playing the game of business.

The goal of the game of business is to have you be prosperous.

Being prosperous, in the game of business, includes profit (even in a not-for-profit).

In order to win (reach the goal), you must understand the rules.

You can play the game with your own values, style, finesse, and integrity within the rules.

Rules in business are mainly about how to keep score.

Scoring can increase your ability to win the game.

One Last Thing……

Always remember that you are enough with or without the game.

Related Posts

Strategic Social Media Portals

The R.O.I of Coaching, Consulting, and Training

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17
Apr
10

Deliver Happiness with your Social Media

Think of your Social Media Strategy as an umbrella under the big umbrella of your Marketing Strategy. Exploring the perfect mix of Social Media avenues for your business with a eye on those that give you 1-a decent R.O.I. and R.O.E. (Return On your Energy) 2-a projection of your business vision into the world and 3-happiness — is a worthwhile endeavor.   Without this mix, you could get really, really frustrated.

Let’s focus on the happiness aspect of your Social Media Strategy. This is a good place to start because there are some happiness habits that you can establish right away.

Tony Hsieh, CEO of Zappos, has a beautiful philosophy of interacting with social media to ensure the delivery of happiness. It contains 4 easy points and is from the standpoint that happiness flows both ways –to your audience and back to you, in a never-ending, steady rhythm:

1. Inspire and Be Inspired
Be inspiring through your updates and communications (for example, share a great quote or a link to an inspiring article); be inspired by joining other’s who are doing the same thing.

2. Connect and Be Connected
Connect yourself with other people and connect people with each other.

3. Entertain and Be Entertained
Update with communications that bring a smile (or a tear) -whether it is a personal sharing or something you found that made you laugh-out-loud.

4. Educate and Be Educated
If you have some interesting information to share –share it! If you find something interesting –share it! Establish yourself as the “go-to” on a specific topic.

The next time you share something via Social Media whether it is on your blog, Facebook, or Twitter…ask yourself…does this deliver happiness? Is it ICEE (Inspiring, Connecting, Entertaining and/or Educational)?

Most importantly….make sure YOU are having fun aka delivering and receiving happiness.

Zappos CEO How to Deliver Happiness with Social Media (Interview)

Vote for your favorite spiritual reason Twitter is good business

Related Posts:

Strategic Social Media Portals

Get Your Social Media Strategy Groove On

12
Apr
10

6 Strategies for Making More Money in Less Time

 


Renewable Energy Sculpture in front of Houston Public Library

Originally uploaded by ANVAR – SO BUSY RUSSIANTEXAN ©

Laura West, host of the Joyful Business Blog recently wrote about packaging your services in a way that enhances your energy.  I call this R.O.E. = Return On Energy. I have changed Laura’s post up a tiny bit, but here it is mostly word-for-word –an inspiring read if you don’t want to feel depleted “holding-up” your business…..

One of the most important intentions in your business, even in a passion-based business like yours, is to make a profit. Yes! ~you do want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. Your gift, in the form of products and services, is the seed, your business plan the tree, and financial success a must-have-fruit!

The thing is, this must-have-fruit, should not come with an unjust price of draining your energy in any way, shape, or form –ever. You want to create energy-enhancing business models! There are ways of serving a variety of client needs while serving your need to develop a financially sustainable and flourishing business – all without depleting yourself physically, spiritually and energetically.

One thing you can do is to look at how you can bring your creativity into your pricing and services so that you make more money and give more value with out taking so much of your time that it starts to drain your energy. Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

Strategy #1: Offer Options with Your Time
The idea here is to offer three ways a client can work with you – a small investment option, medium option, and top of the line option. Clients love choice. If you tell them that you have one price or one package, they will often not take it because the question becomes “Do you want this service? Yes or No?” With three options, the clients have a choice. The question becomes “Which one would you like?” This is a totally different question which will lead you to more clients. You’ll also be surprised at how many people will take the top of the line or premium option. This is a great way of stretching into new pricing options that might have been higher than you were used to charging.

Strategy #2: Package Your Process
Potential clients like to know that you have a process. It helps them to know what to expect from you so they can get their arms around the commitment. Most of all, it gives them confidence in you. When you share that you have a process, they trust that you know what you are doing. Funny thing is…they don’t really care about what your process is – they really care about the results for them. They just want to know that you have a system for what they are going through. For example, you may offer a six-hour package where you take them through five steps that will change their life or business. Or you may have a 90-day program or a four-week series. When you package your process, you will get more and better results from your clients as well. It creates a win-win. Your clients get more value and better results – and you get clients with amazing results – which feels great!

Strategy #3: Create Products From Your Process
Have you determined your five-step process? Now is a great time to put it into a workbook, an e-course or create an audio series. Some people may want to just buy the product and apply the principles or tools themselves. You’ll be surprised by how many people will buy the product and still want your help in taking them through the work. They need the accountability and partnership for success!

Strategy #4 Create A Membership Program
You attract people to your services who are at different places in their buying process. Many people want just a taste of what you have to offer. Maybe they are new business owners and aren’t quite ready to invest in an entire package with you, or they are just new to your services and want to experience more before they invest in a full program. Offering a membership program is a way of creating a community of these similar clients and giving them a taste of what you offer. You’ve seen examples of free membership clubs like Starbucks, an Amazon Prime Account, or airline frequent flyer mileage programs. Then there’s the small fee membership club that for $24, $47 or $97 a month they can join your membership club and get access to certain services. For example, you could offer a group teleseminar and then mail the audio CD and transcript to them each month. It’s a great way to get them in a relationship with you and usually once people experience your magic – they are going to want to upgrade and they’ll want more from you.

Strategy #5: Offer a Continuity Program
A continuity program is typically a long-term relationship where clients consistently get to work with you in a variety of ways. It’s often offered over a year. You can package together products, ebooks, audios, teleclasses, transcripts, online forums and even in person retreats to create a program throughout the year.

Strategy #6: Premium Programs or Platinum Style Programs
Look around you and you’ll start to notice how often the word “Platinum” shows up to describe an upscale or premium offering. Delta Airlines and their Platinum program comes to mind for mega flyers. A premium or platinum style program is ideal when you are ready to scale back your hourly work and create a premium program (with a premium price tag) for more one-on-one work, special retreats, or small group coaching. There are some of your clients who are ready for this type of intense work. The greatest reward is that the type of clients who come into this program are usually very committed to their success. Again, it’s creating a win-win program. They get flourish with big results, and you see the impact of your work! Every time a client commits to this type of program with me, just the power of this big commitment within themselves creates a jump in their business, new clients, a big PR opportunity or other major success.

What ideas has this post sparked in you for your business? Pay attention to your inspired energy. That’s where you want to start. Don’t try to do all these ideas at one time. Pick one idea and focus on it for the next 90 days. Clear, focused energy is powerful creation energy! Post in original format

Related Posts:

Infatuate Your Customers

Deliver Transformative Products & Services

Plan & Let Go

11
Feb
10

Strategic Social Media Portals

 


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

Related Posts:

Can Spirituality, Twitter, and a War to Make Money Go Together?

Shaman Media Revolution

Infatuate Your Customers

Get Your Social Media Groove On

31
Dec
09

Can Spirituality, Twitter & a War to Make Money Go Together?


Pavement Mosaic

Originally uploaded by wendylefkowich

Both the current issue of EnlightenNext (Sep-Nov) and Fast Company (Dec-Jan) contain articles about Twitter. EnlightenNext’s focus is on the spiritual implications of Twitter, while Fast Company’s cover story is about Ashton Kutcher’s (aka @aplusk –with the largest Twitter following on the planet) social media marketing model. Mr. Kutcher is authentic about his intention to make money for himself and his clients. As co-CEO, of Katalyst Media, he is quoted as saying “When someone says they are not worried about monetization, that scares the (bleep) out of me ….it’s really a war to make money.”

What I loved about the Kutcher interview was his balanced thinking regarding the social consciousness arm of social media combined with the difference money can make. Kutcher’s war includes using his traction on Twitter to create social movements –and dollars for his clients. With a goal to drive people to Malaria No More’s web site to donate $10, for example, the beginning was a simple, twitterable message “Every 30 seconds, a kid dies of malaria. Nets save lives”. Combined with an affordable call to action: $10 buys a net –the end result of the campaign was 90,000 nets.

The spiritual aspect of Twitter as focused on in the EnlightenNext article is not separate from the difference it can make for business. The point that the growth of Twitter accelerates the spread of global consciousness by allowing us to be in touch with our sense of “oneness” with one another, is a feel good prospect that absolutely can be monetized. The audiences that can be reached and the niches that can be explored on Twitter are endless. Add feel-good messages, plus feel-good prospects, plus feel-good products & services ….you end up with monetization that makes a difference ….PLUS it can feel really really good.

If you liked this post, you might like this one as well: Shaman Media Revolution

Here is a process for creating a business plan consciously integrated with spirituality: Plan & Let Go

Vote for your favorite spiritual reason Twitter is good business

03
Nov
09

The R.O.I. of Coaching, Consulting & Training


Inte ma3e ybga il zman kilah i7san

Originally uploaded by N S R

If any seemingly “intangible service or program” that you are offering or purchasing promises an increase in productivity, customer service, product quality, sales or the like– measure it. If the service or program cannot promise results linked to business performance, reconsider it.

It is important to expose any fantasy related to the application of services such as coaching, consulting, and training.  Clearing out  delusions and examining motivation, supports accountability for both buyer and seller  — ensuring inspirational and truly powerful results.

All programs should produce a demonstrable increase in business performance that exceeds the cost of the program (Results – Cost)/Results = Return on Investment (R.O.I.).

Before the program begins, obtain a baseline number of the performance measures (e.g. productivity, customer satisfaction, employee retention, product quality, or sales). Only track a measure that is clearly linked to the overall success or profitability of the business.

Convert information such as customer and employee satisfaction scores into a dollar amount. Similarly, cost of the program can be translated into a “score.” The goal is to have two like numbers to use in the R.O.I. formula.

Determine how often the measure will be revisited. Immediately following the program and quarterly or semi-annually checkpoints are typically good.

Share and discuss the results to keep the door open for further inquiry into how the program can impact the performance measure.  Maintain effectiveness as the measure of truth.

Considering only the cost of a program is like a viticulturist paying more attention to the bottle than to the wine. When measurable results are integrated into program implementation, the delivery of substance over form is ensured.

This post is a retread of an article written under my non-pen name, Brenda Rarey ~ co-authored with Diana Petrochelli ~ published in the Houston Business Journal.




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