Posts Tagged ‘Profit

08
Nov
10

Deliver Profound Mutual Benefit

Learning how to be in love first with yourself and then with your customers, allows you to consistently view from the heart and unconditionally give.

An unconditional way of doing business is the opposite of a conditional or depending way. Conditional business is a usual way to do business –I give you this, you give me that –because you need me, you depend on me, and I need you, so I depend on you.

Unconditionally buying yourself first reminds you that the truth is you need nothing else but yourself. If you need nothing other than yourself, this is true of your customers as well. This means that nothing other than profound mutual benefit is worth offering.

In the space of unconditionality, both you and your customers expand. As you relate to your customers unconditionally, you will always be looking for the extraordinary in the the ordinary; allowing you to access and develop your own extraordinariness and deliver profoundly.

The more you are motivated by love, the more fearless and free your actions will be ~Dalai Lama

Read more about how to deliver profound mutual benefit with your strategy in the eBook Becoming a Source of Good

Related Posts:

Make Love to the World with Your Strategy
Deliver Transformative Products & Services

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29
Oct
10

Interweaving Creative Force, Action & Attention

Fundamentally, planning is about creating the steps between a current situation and a chosen future. To paraphrase Julia Cameron, who so brilliantly addresses our creative urge in The Artist’s Way …we are compelled because we are ourselves creations; infused with an indwelling creative force. Creative energy is a gift – we are meant to design new creations as a gift back. Refusal to do so is counter to our true nature.

We intuitively know how to form creative energy into a structure that has the potential to attract what we need and desire. Steps are taken; energy turns into form i.e. a spider spins a web, an entrepreneur writes a business plan. Often, frustration occurs when as soon as the structure is designed, we continue to expect specific linear results (hello ego!) and become lost and identified with goals and the structure itself. How can we relax when our structure demands that there are customers to capture, products to be sold, and bills to be paid?

One option is to go after our targets no matter what – stomping over competitors and employees, short-changing or deceiving customers, destroying the planet and ignoring our values. Another option is to recognize and get over the fact that after we plan what we want, the specific linear results from specific actions phase is over.  Now we can RELAX, pay attention, and know that all good things will come.

Evolving business concepts proactively interweave creative force, action & attention. When we design frameworks, it is natural that not only will some success show up, but external resistance and internal doubt will also arise. Once the structure is intact, it is imperative to to be attentive, enthralled, fascinated, and non-judgmental about EVERYTHING that shows up in our web. We must then be willing to intervene if necessary, let go and modify external actions with the feedback we have received from the universe / environment. We also must be willing to acknowledge and clean-up, to the best of our ability, fear and doubt that may arise within ourselves and our team. Planning and letting go is the equivalent of ego and sacred attention working together- ensuring honorable, joyful, and sustainable bottom-lines.

Heart-Centered-Programs

Related Posts:

Make Love to the World with your Strategy

Deliver Transformative Products & Services

Infatuate Your Customers




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