Posts Tagged ‘Perfect Customers

01
Mar
12

Commune with Your Customers

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality.  There is trust and communication about the mutual benefits of your interchange.

This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well.  Always reflect back to your customer a vision of their highest self.

Using Apple as an example, if you are selling “M” laptops (aka Macs), delivering with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “M” laptop users are smart and savvy. When your “M” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “M” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange.

If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity. Originally posted 2010 LBL & 2012 Strategy Stream.

Related Posts: 

Unconditionally Delight Your Customers

Deliver Profound Mutual Benefit 

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27
Jun
11

Unconditionally Delight Your Customers

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

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