Posts Tagged ‘Mission

27
Oct
09

The World Needs More Big Hairy Missions

Your loving alertness is a lantern.  Keep it protected from wind that makes it crazy.  Instead of that airy commotion live in the water that gently cools as it flows.  ~ Rumi

In the OCT/NOV issue of Fast Company, Nancy Lublin CEO of Do Something, shares an article about mission statements …..why they are dumb and how to write one. Basically she suggests that using a specific target such as a BHAG aka Big Hairy Audacious Goal (hey! I just blogged about BHAG’s!) as a mission statement is a good idea because it is clear and precise ~ a quantifiable goal everyone can get behind.

I agree with her that companies should take any “wonky mission statement and rip it to shreds” – I don’t agree that mission statements should be BHAG-ish.  Mission statements, an integral component of core ideology, should be enduring – if the environment changes, the statement remains the same. For example, Microsoft’s well-known BHAG, as referenced in the FC article, “a computer on every desk and in every home, all running Microsoft software” is a goal/BHAG, yes – but is this really all the company is up to? As stated on the company website, “at Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential” ~ now that is one Big Hairy Mission ~ one that is enduring, non-limiting and inspiring to most people reading it.  So, let’s keep our BHAG’s distinct and start creating and working from Big Hairy Missions that compel us all to act from our highest selves.

(Lublin is obviously up to some good stuff ~ her company Do Something “uses the power of online to get teens to do good stuff offline” ~ now that is one big hairy commitment!)

 

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