Posts Tagged ‘Metrics

22
Feb
11

7 Basic Social Media Steps

Here is a practical approach to developing a Social Media Strategy for your business:

#1 Understand the Water you are Putting your Toes Into Set up and start working the basics: Twitter, Facebook & LinkedIn. Get comfortable, play with your style and core message. Understand and resist the embedded bias in the technologies you are utilizing. Don’t let the water overwhelm you.

#2 Create a Digital Rolodex of Connections When social media is done correctly, relationships will build naturally. Make sure you have an email gathering function working immediately. These are your future customers. Your opportunity to create intimacy begins immediately. When you are ready to offer something to your connections, your rolodex will be flush. Begin by inviting people you know, then follow people who interest you. Follow conversations, subscribe to blogs that interest you. Make a list of influencers relevant to your business and connect with them on FB, Twitter, and LinkedIn.

#3 Occasionally Educate about your Products and/or Services Yes, occasionally. You don’t want to come across like you are all about promoting yourself. Do start to establish yourself as the go-to in relation to your particular product and/or service by educating. Exhibit that you deserve respect –a necessary ingredient for crossing the boundary between being just a commodity to a valued relationship. Be willing to be educated and share what you learn and who you learned it from. Make sure that links to your website or blog have good information on them so people who want to know more can easily get info.

#4 Create a Game to Play Efficiently systematize how much time and energy you will put into your SM and then have fun with it! Be entertaining AND establish mystery –tell great stories, tap into peoples dreams. Do status updates and tweets based on the image you are holding. This is where you are starting to create leverage with your Social Media.

#5 Hone your Image What is your platform? Now that you have had a little time to play, seriously review your image –what exactly do you want to project about you and your business? Make sure there is CONSISTENCY regarding your formats — begin to establish your brand. Review your basics: Do you need to add any portals? Delete some? Figure out distinctions between personal and biz for both Twitter and Facebook – do you need both? Does it make sense for you to start a group?

#6 Analyze, Adapt, and Improve Metrics You should be able to measure your success. Measures will tie into the goals and objectives of your strategy (more on this at Social Media Examiner).

#7 Focus on Community Radiate love in every Social Media action. Move your brand into the zone of inspiration. Create profound connections between others.

Inspired by Social Media Examiner & Mashable & Seven Key Components

Here is an entertaining video on the Social Media Revolution~ the facts may astound you:

Related Posts: Infatuate Your Customers, Shaman Media Revolution

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02
Mar
10

Superficiality Won’t Suffice

How you respond to the question, what is the business of business, will pre-configure how you design and manage your organization.

This statement, followed by the wisdom below, caught my eye in a linked-in discussion group Superperforming World Movement. Thank you to Dr. Gregory Gull for allowing me to share, what I would call, his managing both above & below the surface post:

If those in authority believe the business of business is profit then they will very likely organize and manage as if the world is their oyster. According to this system of thought, reality is a collection of objects (i.e. resources) and business is a tool—an instrument, a machine—for the purpose of exacting material gain from the assets or resources at hand. Resources include the people employed by the enterprise—objectified as labor. I am sure you have heard or perhaps even spoken these words: our employees are our greatest assets! Stop and think about this: Who really wants to be the useful tool of another?  Continue Reading »

Related Posts: Business is Not a Dirty Word / Back to the Core

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