Posts Tagged ‘Joy

12
Aug
11

Update : the new Strategy Stream site is live!

Strategy Stream a heart-centered approach to designing and implementing strategy for small business, has transitioned to it’s own website!

You can find us at  www.strategystream.com

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See you in the flow!

When you do things from your soul, you feel a river moving in you, a joy ~Rumi

Heart-Centered-Programs

Posts about Strategy

Interweaving Creative Force, Action & Attention

Making Love to the World with your Strategy


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27
Jun
11

Unconditionally Delight Your Customers

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

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08
Oct
09

Love is the Bottom-Line

IMG00243This week has seen a rally on Wall Street ~ bottom lines and company outlooks are improving as costs are cut and jobs are lost  ~ those who hold shares in public companies are seeing an increase in their wealth …..on paper for most.  We are shaking off the collective madness that it takes to whole heartedly accept that this is good for all without looking deeper and more attentively.  The fundamental frameworks by which we relate to each other and the world is being recreated. We are awakening to our deep interconnection and interdependence with each other and all living things.

Business is a far-reaching, powerful vehicle through which to apply conscious practices based on basic tenants that we are all connected and that our well-being is the well-being of all.  Principles that focus attention on love as the ultimate bottom line assist in the conscious awakening and rebirth of “business-as-usual” and can decrease the likelihood of decisions made purely by metrics:

Love is the Bottom-Line Principles

  1. Business is a vehicle thru which to manifest our creative dreams.
  2. We are ourselves creations.  And we, in turn, are meant to design new creations.
  3. Our creative dreams and yearnings come from a divine source.  As we move towards our dreams we move towards our divinity.
  4. The ability to create is a gift to us.  Using our ability is our gift back.
  5. As we open our creative channel, many gentle but powerful changes are to be expected.
  6. It is safe to open ourselves up and give attention to greater creations and possibilities.
  7. As we open ourselves, we are present to deep interconnection and interdependence with each other and all living things.
  8. We understand that our well-being is the well-being and joy of everyone.
  9. Actions to be taken and transactions to be made are by-products of our focus on joy and sacred connection.
  10. Our day-to-day experience of business is the experience of the ecstasy of love.
  11. Sources Love’s Guide to Business





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