Posts Tagged ‘Fulfillment

13
Oct
13

Invite constant adventures

are you listening?

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25
Dec
11

Be Respons-able vs Respons-ible

Originally posted Strategy Stream 

If you are acting from feelings of responsibility in your business, more than likely you’re experiencing a sense of disconnection from joy. Being “ible” vs “able” implies a disconnect from the deep and essential internal Self: it implies a belief that empowers the external world more than your deep essential, authentic presence of being aka “I must, have, should do (fill in the blank), in order to (fill in the blank).”

When you act from motivations of obligation, like “I should, I must, I can, therefore I have to,” you act from inwardly contracting energies. A contraction inwardly most often results in feelings of despondency, and loss of energy.

As you come into a more profound state of being, whereby you honor your inner connection and authentic nature even more, the natural result is recognizing the “Responsibility Energy” as divisive and almost destructive rather than something that inspires you or any one else.  It is a very different energy than being response-able.

Being response-able in all areas of your business and life aligns more with motivations that are rooted in spontaneous expressions of loving kindness and true purposeful motivations. Being respons-able allows you to authentically “be”.

Don’t allow a habitual pattern of “Responsibility Energy” to dictate your actions. Be alive, present, aware and simply responsive in a pure and non-contrived manner.

Be present, joyful and response-able.

Reference Catherine Bean Weser and DK – One Life

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07
Sep
11

Core Ideology : It’s a Big Deal

Originally posted Strategy Stream 8/25/11

Within each of us is the ability to influence and make the world a better place. 

Core Ideology typically means the Mission, Vision, & Values of a business entity.  The ideology then acts as a communication to stakeholders, from employees to investors, about what the company will always hold to –the guideposts from which to act.

The Mission, Vision & Values of an entity can be created by a solo-prenuer and then shared with others as his / her empire grows, or the ideology can be created by partners, board of directors and / or a mixture of who the business entity representatives are at this crucial setting down of the declaration of who the company is.

An influential study by Collins & Porras resulting in the book Built to Last written in 1994, makes the case that companies that go on beyond the founders have done so by standing by the initial core ideology.

It is noteworthy that in the majority of these company’s statements about ideology, there is a common thread of inspirational loftiness and intentional well-meaning.

There is a fundamental ideal or “knowing” of an ability to influence, adjust and make the world a better place.

At the core or essence of each of us is this knowing.  There is that center, that divine spark that has access to the infinite and the ability to master the material.

It is this essence, coupled with a business core ideology, that not only will drive your business to wild, fulfilling success,

the combo contains the unique ability to be a powerful Source of Good; championing a philosophy that positively influences.

Here’s Strategy Stream’s Core Ideology

Here’s Zappos’ Core Values

Here’s Whole Foods’ Core Values

Here’s an example of someone who has taken her philosophy and shared it in a simple, compelling, marketable way

Read more about creating a core ideology that makes a difference in the world in the eBook Becoming a Source of Good

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16
Feb
11

Happy Speaks Happy:Let Your Customers Speak for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.

If you’ve ever watched the Home Shopping Network or seen an infomercial—and been tempted to buy—then you understand the power of testimonials. Typically there’s an instantaneous increase in the number of sales when real customers are seen or heard testifying as to how beneficial a product or service has been for them. Truth sells—and you can’t get closer to the truth than when it comes from someone who’s had a real-life experience with you, your service and your company. If you’ve got happy customers, you shouldn’t have any trouble getting them to talk about how pleased they are with you.

Case Histories vs. Testimonials So what’s the difference? In a nutshell, testimonials are simply positive statements from your customers. They can range from brief kudos—”These guys saved my job!”—to longer recountings of how the product or company has performed impressively. Remember, the more well-known or networked the testimonial-giver, the more powerful the words and the impact.

In a case history, you tell a story, demonstrating the problem faced by your customers and how your product or service solved the problem.  Good case histories are rich in detail, including explanatory photos, charts and graphs when applicable. They use the real names of the players, and, of course, they end happily.

Gathering Testimonials One of the best ways to get prospective clients to buy from you is to introduce them to other satisfied customers. Ask your most satisfied clients whether you can interview them about the positive experiences they’ve had with your product and company, and record it with a video or digital camera. You can then load the videos onto your site and, with just the click of a mouse, prospective customers can play them back. If you’re ever talking with a client and they give you a great compliment, ask them to put it in writing so you can use it on your site. Received a nice e-mail from a satisfied customer? Ask them if you can put it in the “testimonials” section on your website, or have them add an update status on your Facebook business page.

Drumming Up Case Histories For case histories, keep your eyes and ears open for an interesting, amusing or revealing use of your product or service. When writing them up, remember that each case history should be brief and focused on just one or two of your product or service’s benefits. And don’t make each one sound like all the others. Give them enough character and personality to make them readable, without sounding like a prepared advertisement. Consider collecting case histories as an ongoing project. Every three months, compile a list of client projects that may make interesting case histories.

Finally, remember that the process of collecting testimonials and case histories is also a good way to do on-the-spot market research. You’ll learn a lot by asking for feedback. This also affords you a way of keeping in touch with your existing customers. Just calling for a “testimonial update” is a sure way of staying connected to your clients—and helping them remember just what a great service you have.

Compiled from an article written by Barry Farber Entrepreneur and from Knock-Out Marketing by Jack Ferrari

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18
Apr
10

The Round Door ~ Rumi

Originally uploaded by dvd3141

Don’t go back to sleep.
You must ask for what you really want.

Don’t go back to sleep.
People are going back and forth across the doorsill where two worlds touch.

The round door is open.
Don’t go back to sleep.

Why Rumi?

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17
Apr
10

Deliver Happiness with your Social Media

Think of your Social Media Strategy as an umbrella under the big umbrella of your Marketing Strategy. Exploring the perfect mix of Social Media avenues for your business with a eye on those that give you 1-a decent R.O.I. and R.O.E. (Return On your Energy) 2-a projection of your business vision into the world and 3-happiness — is a worthwhile endeavor.   Without this mix, you could get really, really frustrated.

Let’s focus on the happiness aspect of your Social Media Strategy. This is a good place to start because there are some happiness habits that you can establish right away.

Tony Hsieh, CEO of Zappos, has a beautiful philosophy of interacting with social media to ensure the delivery of happiness. It contains 4 easy points and is from the standpoint that happiness flows both ways –to your audience and back to you, in a never-ending, steady rhythm:

1. Inspire and Be Inspired
Be inspiring through your updates and communications (for example, share a great quote or a link to an inspiring article); be inspired by joining other’s who are doing the same thing.

2. Connect and Be Connected
Connect yourself with other people and connect people with each other.

3. Entertain and Be Entertained
Update with communications that bring a smile (or a tear) -whether it is a personal sharing or something you found that made you laugh-out-loud.

4. Educate and Be Educated
If you have some interesting information to share –share it! If you find something interesting –share it! Establish yourself as the “go-to” on a specific topic.

The next time you share something via Social Media whether it is on your blog, Facebook, or Twitter…ask yourself…does this deliver happiness? Is it ICEE (Inspiring, Connecting, Entertaining and/or Educational)?

Most importantly….make sure YOU are having fun aka delivering and receiving happiness.

Zappos CEO How to Deliver Happiness with Social Media (Interview)

Vote for your favorite spiritual reason Twitter is good business

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09
Apr
10

Deliver Transformative Products & Services


Originally uploaded by ~Mina~

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality.  There is trust and communication about the mutual benefits of your interchange.  This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well.  Always reflect back to your customer a vision of their highest self.  For example, if you are selling “A” laptops, delivering it with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “A” laptop users are smart and savvy. When your “A” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “A” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange.  If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity.

Read more about how to deliver transformative products and services in the eBook Becoming a Source of Good

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