Posts Tagged ‘Customers

27
Jun
11

Unconditionally Delight Your Customers

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

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07
Apr
11

Shift Your Business Perspective

What if your business could create happiness, love, and purpose with the same agility and certainty that it creates expanding profits, new customers, and new innovations? It’s a question that isn’t often asked in business, because intangible qualities like love aren’t easily measurable (and measures are the language of business). Most people don’t believe the tangible, everyday needs of business coexist with the intangible.

Oh, but they do.

The truth is just because the current language of business does not acknowledge intangibles, doesn’t mean they don’t exist.

Your business is an embodiment of who you are and what you believe – every time you expand your business, you also expand the knowledge and empowerment of yourself. When you are fundamentally coming from a place of love and purpose, you automatically are shifting your perspective of business.

When your business blends with your own personal philosophy, decisions become easier. You are able to access support not typically considered in traditional business models. Goals are set and achieved without struggle. Your strategies are driven not just by necessity but by passion. Your focus never wanders. You walk forward with absolute certainty that you are supporting the highest good. Not only does your business become a channel for success – it becomes a channel for your expanded inner self and an expanded model of what it means to be doing business in today’s world.

Pic originally uploaded : Riapereira || Shift Perspective || More about pics

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16
Feb
11

Happy Speaks Happy:Let Your Customers Speak for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.

If you’ve ever watched the Home Shopping Network or seen an infomercial—and been tempted to buy—then you understand the power of testimonials. Typically there’s an instantaneous increase in the number of sales when real customers are seen or heard testifying as to how beneficial a product or service has been for them. Truth sells—and you can’t get closer to the truth than when it comes from someone who’s had a real-life experience with you, your service and your company. If you’ve got happy customers, you shouldn’t have any trouble getting them to talk about how pleased they are with you.

Case Histories vs. Testimonials So what’s the difference? In a nutshell, testimonials are simply positive statements from your customers. They can range from brief kudos—”These guys saved my job!”—to longer recountings of how the product or company has performed impressively. Remember, the more well-known or networked the testimonial-giver, the more powerful the words and the impact.

In a case history, you tell a story, demonstrating the problem faced by your customers and how your product or service solved the problem.  Good case histories are rich in detail, including explanatory photos, charts and graphs when applicable. They use the real names of the players, and, of course, they end happily.

Gathering Testimonials One of the best ways to get prospective clients to buy from you is to introduce them to other satisfied customers. Ask your most satisfied clients whether you can interview them about the positive experiences they’ve had with your product and company, and record it with a video or digital camera. You can then load the videos onto your site and, with just the click of a mouse, prospective customers can play them back. If you’re ever talking with a client and they give you a great compliment, ask them to put it in writing so you can use it on your site. Received a nice e-mail from a satisfied customer? Ask them if you can put it in the “testimonials” section on your website, or have them add an update status on your Facebook business page.

Drumming Up Case Histories For case histories, keep your eyes and ears open for an interesting, amusing or revealing use of your product or service. When writing them up, remember that each case history should be brief and focused on just one or two of your product or service’s benefits. And don’t make each one sound like all the others. Give them enough character and personality to make them readable, without sounding like a prepared advertisement. Consider collecting case histories as an ongoing project. Every three months, compile a list of client projects that may make interesting case histories.

Finally, remember that the process of collecting testimonials and case histories is also a good way to do on-the-spot market research. You’ll learn a lot by asking for feedback. This also affords you a way of keeping in touch with your existing customers. Just calling for a “testimonial update” is a sure way of staying connected to your clients—and helping them remember just what a great service you have.

Compiled from an article written by Barry Farber Entrepreneur and from Knock-Out Marketing by Jack Ferrari

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08
Nov
10

Deliver Profound Mutual Benefit

Learning how to be in love first with yourself and then with your customers, allows you to consistently view from the heart and unconditionally give.

An unconditional way of doing business is the opposite of a conditional or depending way. Conditional business is a usual way to do business –I give you this, you give me that –because you need me, you depend on me, and I need you, so I depend on you.

Unconditionally buying yourself first reminds you that the truth is you need nothing else but yourself. If you need nothing other than yourself, this is true of your customers as well. This means that nothing other than profound mutual benefit is worth offering.

In the space of unconditionality, both you and your customers expand. As you relate to your customers unconditionally, you will always be looking for the extraordinary in the the ordinary; allowing you to access and develop your own extraordinariness and deliver profoundly.

The more you are motivated by love, the more fearless and free your actions will be ~Dalai Lama

Read more about how to deliver profound mutual benefit with your strategy in the eBook Becoming a Source of Good

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29
Oct
10

Interweaving Creative Force, Action & Attention

Fundamentally, planning is about creating the steps between a current situation and a chosen future. To paraphrase Julia Cameron, who so brilliantly addresses our creative urge in The Artist’s Way …we are compelled because we are ourselves creations; infused with an indwelling creative force. Creative energy is a gift – we are meant to design new creations as a gift back. Refusal to do so is counter to our true nature.

We intuitively know how to form creative energy into a structure that has the potential to attract what we need and desire. Steps are taken; energy turns into form i.e. a spider spins a web, an entrepreneur writes a business plan. Often, frustration occurs when as soon as the structure is designed, we continue to expect specific linear results (hello ego!) and become lost and identified with goals and the structure itself. How can we relax when our structure demands that there are customers to capture, products to be sold, and bills to be paid?

One option is to go after our targets no matter what – stomping over competitors and employees, short-changing or deceiving customers, destroying the planet and ignoring our values. Another option is to recognize and get over the fact that after we plan what we want, the specific linear results from specific actions phase is over.  Now we can RELAX, pay attention, and know that all good things will come.

Evolving business concepts proactively interweave creative force, action & attention. When we design frameworks, it is natural that not only will some success show up, but external resistance and internal doubt will also arise. Once the structure is intact, it is imperative to to be attentive, enthralled, fascinated, and non-judgmental about EVERYTHING that shows up in our web. We must then be willing to intervene if necessary, let go and modify external actions with the feedback we have received from the universe / environment. We also must be willing to acknowledge and clean-up, to the best of our ability, fear and doubt that may arise within ourselves and our team. Planning and letting go is the equivalent of ego and sacred attention working together- ensuring honorable, joyful, and sustainable bottom-lines.

Heart-Centered-Programs

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24
Sep
10

Deliver Transformative Services

Originally uploaded by mpodolak

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality. There is trust and communication about the mutual benefits of your interchange. This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well. Always reflect back to your customer a vision of their highest self. For example, if you are selling “A” laptops, delivering it with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “A” laptop users are smart and savvy. When your “A” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “A” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange. If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity.

Read more about how to deliver transformative services in the eBook Becoming a Source of Good

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12
Apr
10

6 Strategies for Making More Money in Less Time

 


Renewable Energy Sculpture in front of Houston Public Library

Originally uploaded by ANVAR – SO BUSY RUSSIANTEXAN ©

Laura West, host of the Joyful Business Blog recently wrote about packaging your services in a way that enhances your energy.  I call this R.O.E. = Return On Energy. I have changed Laura’s post up a tiny bit, but here it is mostly word-for-word –an inspiring read if you don’t want to feel depleted “holding-up” your business…..

One of the most important intentions in your business, even in a passion-based business like yours, is to make a profit. Yes! ~you do want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. Your gift, in the form of products and services, is the seed, your business plan the tree, and financial success a must-have-fruit!

The thing is, this must-have-fruit, should not come with an unjust price of draining your energy in any way, shape, or form –ever. You want to create energy-enhancing business models! There are ways of serving a variety of client needs while serving your need to develop a financially sustainable and flourishing business – all without depleting yourself physically, spiritually and energetically.

One thing you can do is to look at how you can bring your creativity into your pricing and services so that you make more money and give more value with out taking so much of your time that it starts to drain your energy. Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

Strategy #1: Offer Options with Your Time
The idea here is to offer three ways a client can work with you – a small investment option, medium option, and top of the line option. Clients love choice. If you tell them that you have one price or one package, they will often not take it because the question becomes “Do you want this service? Yes or No?” With three options, the clients have a choice. The question becomes “Which one would you like?” This is a totally different question which will lead you to more clients. You’ll also be surprised at how many people will take the top of the line or premium option. This is a great way of stretching into new pricing options that might have been higher than you were used to charging.

Strategy #2: Package Your Process
Potential clients like to know that you have a process. It helps them to know what to expect from you so they can get their arms around the commitment. Most of all, it gives them confidence in you. When you share that you have a process, they trust that you know what you are doing. Funny thing is…they don’t really care about what your process is – they really care about the results for them. They just want to know that you have a system for what they are going through. For example, you may offer a six-hour package where you take them through five steps that will change their life or business. Or you may have a 90-day program or a four-week series. When you package your process, you will get more and better results from your clients as well. It creates a win-win. Your clients get more value and better results – and you get clients with amazing results – which feels great!

Strategy #3: Create Products From Your Process
Have you determined your five-step process? Now is a great time to put it into a workbook, an e-course or create an audio series. Some people may want to just buy the product and apply the principles or tools themselves. You’ll be surprised by how many people will buy the product and still want your help in taking them through the work. They need the accountability and partnership for success!

Strategy #4 Create A Membership Program
You attract people to your services who are at different places in their buying process. Many people want just a taste of what you have to offer. Maybe they are new business owners and aren’t quite ready to invest in an entire package with you, or they are just new to your services and want to experience more before they invest in a full program. Offering a membership program is a way of creating a community of these similar clients and giving them a taste of what you offer. You’ve seen examples of free membership clubs like Starbucks, an Amazon Prime Account, or airline frequent flyer mileage programs. Then there’s the small fee membership club that for $24, $47 or $97 a month they can join your membership club and get access to certain services. For example, you could offer a group teleseminar and then mail the audio CD and transcript to them each month. It’s a great way to get them in a relationship with you and usually once people experience your magic – they are going to want to upgrade and they’ll want more from you.

Strategy #5: Offer a Continuity Program
A continuity program is typically a long-term relationship where clients consistently get to work with you in a variety of ways. It’s often offered over a year. You can package together products, ebooks, audios, teleclasses, transcripts, online forums and even in person retreats to create a program throughout the year.

Strategy #6: Premium Programs or Platinum Style Programs
Look around you and you’ll start to notice how often the word “Platinum” shows up to describe an upscale or premium offering. Delta Airlines and their Platinum program comes to mind for mega flyers. A premium or platinum style program is ideal when you are ready to scale back your hourly work and create a premium program (with a premium price tag) for more one-on-one work, special retreats, or small group coaching. There are some of your clients who are ready for this type of intense work. The greatest reward is that the type of clients who come into this program are usually very committed to their success. Again, it’s creating a win-win program. They get flourish with big results, and you see the impact of your work! Every time a client commits to this type of program with me, just the power of this big commitment within themselves creates a jump in their business, new clients, a big PR opportunity or other major success.

What ideas has this post sparked in you for your business? Pay attention to your inspired energy. That’s where you want to start. Don’t try to do all these ideas at one time. Pick one idea and focus on it for the next 90 days. Clear, focused energy is powerful creation energy! Post in original format

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