Posts Tagged ‘Attention

16
Feb
11

Happy Speaks Happy:Let Your Customers Speak for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.

If you’ve ever watched the Home Shopping Network or seen an infomercial—and been tempted to buy—then you understand the power of testimonials. Typically there’s an instantaneous increase in the number of sales when real customers are seen or heard testifying as to how beneficial a product or service has been for them. Truth sells—and you can’t get closer to the truth than when it comes from someone who’s had a real-life experience with you, your service and your company. If you’ve got happy customers, you shouldn’t have any trouble getting them to talk about how pleased they are with you.

Case Histories vs. Testimonials So what’s the difference? In a nutshell, testimonials are simply positive statements from your customers. They can range from brief kudos—”These guys saved my job!”—to longer recountings of how the product or company has performed impressively. Remember, the more well-known or networked the testimonial-giver, the more powerful the words and the impact.

In a case history, you tell a story, demonstrating the problem faced by your customers and how your product or service solved the problem.  Good case histories are rich in detail, including explanatory photos, charts and graphs when applicable. They use the real names of the players, and, of course, they end happily.

Gathering Testimonials One of the best ways to get prospective clients to buy from you is to introduce them to other satisfied customers. Ask your most satisfied clients whether you can interview them about the positive experiences they’ve had with your product and company, and record it with a video or digital camera. You can then load the videos onto your site and, with just the click of a mouse, prospective customers can play them back. If you’re ever talking with a client and they give you a great compliment, ask them to put it in writing so you can use it on your site. Received a nice e-mail from a satisfied customer? Ask them if you can put it in the “testimonials” section on your website, or have them add an update status on your Facebook business page.

Drumming Up Case Histories For case histories, keep your eyes and ears open for an interesting, amusing or revealing use of your product or service. When writing them up, remember that each case history should be brief and focused on just one or two of your product or service’s benefits. And don’t make each one sound like all the others. Give them enough character and personality to make them readable, without sounding like a prepared advertisement. Consider collecting case histories as an ongoing project. Every three months, compile a list of client projects that may make interesting case histories.

Finally, remember that the process of collecting testimonials and case histories is also a good way to do on-the-spot market research. You’ll learn a lot by asking for feedback. This also affords you a way of keeping in touch with your existing customers. Just calling for a “testimonial update” is a sure way of staying connected to your clients—and helping them remember just what a great service you have.

Compiled from an article written by Barry Farber Entrepreneur and from Knock-Out Marketing by Jack Ferrari

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27
Dec
10

3 Energy Clearing Tips for the New Year

 


I recently had the opportunity to facilitate an Energy Patch Ceremony (EPC) with a client (an hour-long ceremony based on James Endredy’s work, found in his book Beyond 2012).

Fundamentally, the EPC is about creating an energy patch for everything that drains you and/or takes away your attention. The energy patch allows you to focus on the business at hand, while at the same time organizes you towards eliminating energy drains in perfect timing on the physical plane.

The New Year represents not only a time to embrace our ideals and aspirations for the future, it is a time to let go of old energies which may be lingering to make way for the new. The start of a New Year presents an opportunity to turn our attention to the energetic remnants lingering from the past for a fresh start of the new year.

The following 3 tips (excerpted from Christan Hummel’s best-selling book, the Do It Yourself Space Clearing Kit) will empower you to sweep out the old and make way for the new:

1.  Ceremony : Ceremony is a time when we honor life, the seasons, and those aspects of living beyond the physical. It brings us in touch with the worlds beyond our everyday, and reminds us of a vastness of Life beyond our immediate attention. Make time for ceremony in your life and you will open a doorway into another dimension beyond this one allowing fresh new ideas, inspiration and energies to flow into your business.

It could be a simple ceremony like a ribbon-cutting ceremony to initiate new energies, or popping of the champagne cork to signify the bringing in of the New Year. Whatever the ceremony, when you do it with intention and awareness that ceremony heralds in the energies of your intention in a much more profound manner than when we simply and perfunctorily perform the same act.

2.  Consciousness : Where we put our consciousness, we put our life energy. Find the aspects of your business where you have vacated your consciousness; those “dead zones” that you pretend are not there, or wish weren’t. For some people it could be tax returns that are not completed, old business relationships that went sour and have remaining bitterness, or simply letting go of worrying. Put your consciousness into that energy, with intention, and yes, even ceremony, and notice the MAGIC that happens when you do! Energy flows where attention goes!

3.  Cycles : There is a rhythm to Life, a time for growth, and a time for death. Cycles are important to observe: moon cycles are often used for planting, cutting hair, beginning new projects. Similarly, observing the cycles of the sun of day and night, being more active during the daylight hours, and winding down in the evening when there is less energy available. As well there are the larger seasonal cycles, solstices, equinoxes, and the times in between them (what the Celts called the cross quarter days.) When we are in tune with and align consciously with these cycles of nature, the rhythm of Life, we find more harmony and balance in our lives.

The season of Winter is a natural time to go inside–hibernate in the cave like the bear–reflect, pull our energies inwards, a kind of death to the old, so that we can go forward in the Spring with new energy and enthusiasm unencumbered by the past. Then, beginning on Feb. 1st (Ground Hog’s Day) we enter the cycle between the Winter Equinox and the Spring Equinox, a time traditionally honored by the Celts as the time to plant the seed of the new idea so that it may sprout in the Spring. When we follow these cycles, we harness the Life energy of the planet begin to dance to the same beat of Life. So by paying attention to the cycles of Life, we begin to work with them to receive the gift of their energy.

As these tips demonstrate, we can dramatically clear and shift our energies; providing sanctuary to reflect our highest intentions and dreams (read all 6 Feng Shui Space Clearing Tips).

Christan Hummel travels internationally lecturing and teaching people how to access nature in a co-creative spirit. For more information see www.earthtransitions.com

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08
Nov
10

Deliver Profound Mutual Benefit

Learning how to be in love first with yourself and then with your customers, allows you to consistently view from the heart and unconditionally give.

An unconditional way of doing business is the opposite of a conditional or depending way. Conditional business is a usual way to do business –I give you this, you give me that –because you need me, you depend on me, and I need you, so I depend on you.

Unconditionally buying yourself first reminds you that the truth is you need nothing else but yourself. If you need nothing other than yourself, this is true of your customers as well. This means that nothing other than profound mutual benefit is worth offering.

In the space of unconditionality, both you and your customers expand. As you relate to your customers unconditionally, you will always be looking for the extraordinary in the the ordinary; allowing you to access and develop your own extraordinariness and deliver profoundly.

The more you are motivated by love, the more fearless and free your actions will be ~Dalai Lama

Read more about how to deliver profound mutual benefit with your strategy in the eBook Becoming a Source of Good

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29
Oct
10

Interweaving Creative Force, Action & Attention

Fundamentally, planning is about creating the steps between a current situation and a chosen future. To paraphrase Julia Cameron, who so brilliantly addresses our creative urge in The Artist’s Way …we are compelled because we are ourselves creations; infused with an indwelling creative force. Creative energy is a gift – we are meant to design new creations as a gift back. Refusal to do so is counter to our true nature.

We intuitively know how to form creative energy into a structure that has the potential to attract what we need and desire. Steps are taken; energy turns into form i.e. a spider spins a web, an entrepreneur writes a business plan. Often, frustration occurs when as soon as the structure is designed, we continue to expect specific linear results (hello ego!) and become lost and identified with goals and the structure itself. How can we relax when our structure demands that there are customers to capture, products to be sold, and bills to be paid?

One option is to go after our targets no matter what – stomping over competitors and employees, short-changing or deceiving customers, destroying the planet and ignoring our values. Another option is to recognize and get over the fact that after we plan what we want, the specific linear results from specific actions phase is over.  Now we can RELAX, pay attention, and know that all good things will come.

Evolving business concepts proactively interweave creative force, action & attention. When we design frameworks, it is natural that not only will some success show up, but external resistance and internal doubt will also arise. Once the structure is intact, it is imperative to to be attentive, enthralled, fascinated, and non-judgmental about EVERYTHING that shows up in our web. We must then be willing to intervene if necessary, let go and modify external actions with the feedback we have received from the universe / environment. We also must be willing to acknowledge and clean-up, to the best of our ability, fear and doubt that may arise within ourselves and our team. Planning and letting go is the equivalent of ego and sacred attention working together- ensuring honorable, joyful, and sustainable bottom-lines.

Heart-Centered-Programs

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18
Oct
10

1:Look into the mysterious 2:Integrate 3:Flow

Look for the mysterious in life. Wherever you look – in the white clouds, in the stars in the night, in the flowers, in a flowing river – wherever you look, look for the mystery. And whenever you find that a mystery is there, meditate on it. Meditation means: dissolve yourself before that mystery, annihilate yourself before that mystery, disperse yourself before that mystery. Be no more, and let the mystery be so total that you are absorbed in it. And suddenly a new door opens, a new perception is achieved ~Osho

When you are attempting to implement, tweak, or develop a growth plan for your business, the first step should always be checking into the mysterious. Checking into the mysterious means looking beyond your first impressions, viewing your business holographically and moving beyond the boundaries of making “typical” business decisions. In this way you access and integrate new perceptions into action and suddenly …all flows.

Strategy Stream Services

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24
Sep
10

Deliver Transformative Services

Originally uploaded by mpodolak

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality. There is trust and communication about the mutual benefits of your interchange. This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well. Always reflect back to your customer a vision of their highest self. For example, if you are selling “A” laptops, delivering it with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “A” laptop users are smart and savvy. When your “A” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “A” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange. If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity.

Read more about how to deliver transformative services in the eBook Becoming a Source of Good

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16
Sep
10

Make Love to the World with your Strategy

Originally uploaded by ~Mina~

When you speak, plan, and act your business into being you are accessing your highest creative self and then yoking it into reality. Your heart or love center is where it comes together. It could be said that the vision you have of your business comes from a divine source, then you, as an instrument of source, create into the field of business. When you create into the field of business you are in a matrix where lots of people before you, now, and in the future will be creating and playing. Your strategy sets your boundaries of the field and helps you to blissfully play and not get caught within rules and consciousness that are not useful to you. The way to do this is to design your strategy (or plan) from a framework of making love to the world.

Making love to the world in this context is about making love from your heart center, while accessing sexual energy.  Sexual (love) energy is the primal and creative energy of the universe. All things that are alive come from sexual energy. In animals and other life forms, sexual energy expresses itself as biological creativity. All life, all expression, all flowering is basically sex energy. In any situation where we feel attraction, arousal, awakening, alertness, passion, interest, inspiration, excitement, creativity or enthusiasm, in each of these situations, sexual energy is at work.

Whenever we feel these states of awareness, we put it in our attention to create our strategy. It is this sexual energy source, that we then yoke into experience with business transactions and keep alive in our awareness with strategy implementation. This is the act of creating a friendship (or union) with vibrant energy and making love to the world with it; thus elevating the stream of life and the matrix of business to new heights.

Within the matrix of business there are a few general rules to adhere to and play by –anything beyond these general rules have been created by others.  Unless you design your own rules and measures of success, you will be doomed to play by the rules and measures of others. Bliss, carefreeness and playfulness are the essence of sexual energy in its most refined state –maintaining this essence is the number one rule when love is the bottom-line.

Read more about how to make love to the world with your strategy in the eBook Becoming a Source of Good

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