Archive for the 'Force for Good' Category

13
Jul
11

Walking the Line

On one hand, you want to stay deeply in touch with your inner self – the part of you that has a philosophy about what you want to do and who you want to be. On the other, you want to run a successful business.

An intangible part of you – your spirit – is trying to work with a tangible part – your business sense.

Unfortunately, some advice that’s currently available about those two parts seem to be contradictory.

If you want a healthy spirit, the advice is as intangible as the spirit itself. You might be told to get in touch with your inner desires, or to spend time meditating, or to try new experiences.

There are no guidelines and no rulebooks. There is no way to measure whether you’re doing “well” except by paying attention to how you feel.

If you’re trying to create a thriving business, however, the advice is often nothing but measurements. You have files to complete and to turn into the appropriate addresses, checkboxes to mark off, linear paths to goals. You’ll often see business books that suggest 7 steps or 12 steps – it’s easy to tell whether or not you’ve achieved the goal laid out in each chapter.

Business success is about achieving something tangible – spiritual success is about achieving something intangible.

Running a business where the intangible and the tangible coexist is today’s challenge.  The good news is there are more and more people talking about how to do this.  It takes a community to make it happen and a vision to shift the consciousness of business.

Tell us about how you are doing it or how someone you know is.

We will keep you posted here about people who are walking the line with grace and ease.

Heart-Centered-Programs

Strategy Stream

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27
Jun
11

Unconditionally Delight Your Customers

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

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14
May
11

Be the Guiding Light

Though pretty much everyone wants to be a force for good, few have seriously questioned themselves on what exactly that means. It’s not surprising; figuring out who you are at your core in relation to your business can seem a difficult task.

But, formalizing your core values and beliefs is an essential part of creating a business that is a force for good. When things start moving quickly and decisions need to be made, your core values and vision are your guiding light.

The guiding light you hold consistently presents to the world who you are at your core and that you love this core. It is essential that you lovingly present the core of yourself; otherwise, it will be impossible to ask others to love you and what you are doing.

Take a moment to ask yourself some leading questions about the guiding light of your business. If you’re not in a reflective space right now, you may want to come back to this exercise later when you have some time to put real thought into it. So consider…

What/who is most important to you in the world?

– Why did you choose to get into this particular business?

What values (e.g., trust, honor, love, and hospitality) are most important to you?

– When was the last time you were a powerful influence for good? What elements were involved in that situation?

– In your wildest dreams, what legacy would you like to leave behind?

Use your answers to these questions to establish a brilliant and inspiring core business ideology. It may shift and change, and that’s okay. You will probably rewrite your business ideology multiple times before you settle on a version that seems right to you. Be sure to include what influence you would like your business to have and what values you would like your business to personify…

and Shine On.

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