Archive for September, 2011

07
Sep
11

Core Ideology : It’s a Big Deal

Originally posted Strategy Stream 8/25/11

Within each of us is the ability to influence and make the world a better place. 

Core Ideology typically means the Mission, Vision, & Values of a business entity.  The ideology then acts as a communication to stakeholders, from employees to investors, about what the company will always hold to –the guideposts from which to act.

The Mission, Vision & Values of an entity can be created by a solo-prenuer and then shared with others as his / her empire grows, or the ideology can be created by partners, board of directors and / or a mixture of who the business entity representatives are at this crucial setting down of the declaration of who the company is.

An influential study by Collins & Porras resulting in the book Built to Last written in 1994, makes the case that companies that go on beyond the founders have done so by standing by the initial core ideology.

It is noteworthy that in the majority of these company’s statements about ideology, there is a common thread of inspirational loftiness and intentional well-meaning.

There is a fundamental ideal or “knowing” of an ability to influence, adjust and make the world a better place.

At the core or essence of each of us is this knowing.  There is that center, that divine spark that has access to the infinite and the ability to master the material.

It is this essence, coupled with a business core ideology, that not only will drive your business to wild, fulfilling success,

the combo contains the unique ability to be a powerful Source of Good; championing a philosophy that positively influences.

Here’s Strategy Stream’s Core Ideology

Here’s Zappos’ Core Values

Here’s Whole Foods’ Core Values

Here’s an example of someone who has taken her philosophy and shared it in a simple, compelling, marketable way

Read more about creating a core ideology that makes a difference in the world in the eBook Becoming a Source of Good

Related Posts

Face Your Brilliance

Be the Guiding Light

What is a Vision Statement?

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