Archive for April, 2010

30
Apr
10

What is a Vision Statement?


vision of peace statue

Originally uploaded by Dan Anderson

Martin Luther King, Jr. said, “I have a dream,” and what followed was a vision that changed a nation. That famous speech is a dramatic example of the power that can be generated by a person who communicates a compelling vision of the future.

Management author Tom Peters identified a clear vision of the desired future state of the organization as an essential component of high performance. If a strategic plan is the “blueprint” for an organization’s work, then the vision is the “artist’s rendering” of the achievement of that plan. It is a description in words that conjures up a similar picture for each member of the company of the destination of the company’s work together. There is one universal rule of planning: You will never be greater than the vision that guides you. No Olympic athlete ever got to the Olympics by mistake; a compelling vision of his or her stellar performance inevitably guides all the sweat and tears for many years. The vision statement should require the organization’s members to stretch their expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?

How a Vision is Used

John Bryson, the author of Strategic Planning for Public and Nonprofit Organizations, states that typically, a vision is “more important as a guide to implementing strategy than it is to formulating it.” This is because the development of strategy is driven by what you are trying to accomplish, your organization’s purposes. A mission statement answers the questions: Why does our organization exist? What business are we in? What values will guide us? A vision, however, is more encompassing. It answers the question, “What will success look like?” It is the pursuit of this image of success that really motivates people to work together.

A vision statement should be realistic and credible, well articulated and easily understood, appropriate, ambitious, and responsive to change. It should orient the company’s energies and serve as a guide to action. It should be consistent with the organization’s values. In short, a vision should challenge and inspire the company to achieve its mission.  Reprinted: Alliance for Management

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18
Apr
10

The Round Door ~ Rumi

Originally uploaded by dvd3141

Don’t go back to sleep.
You must ask for what you really want.

Don’t go back to sleep.
People are going back and forth across the doorsill where two worlds touch.

The round door is open.
Don’t go back to sleep.

Why Rumi?

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17
Apr
10

Deliver Happiness with your Social Media

Think of your Social Media Strategy as an umbrella under the big umbrella of your Marketing Strategy. Exploring the perfect mix of Social Media avenues for your business with a eye on those that give you 1-a decent R.O.I. and R.O.E. (Return On your Energy) 2-a projection of your business vision into the world and 3-happiness — is a worthwhile endeavor.   Without this mix, you could get really, really frustrated.

Let’s focus on the happiness aspect of your Social Media Strategy. This is a good place to start because there are some happiness habits that you can establish right away.

Tony Hsieh, CEO of Zappos, has a beautiful philosophy of interacting with social media to ensure the delivery of happiness. It contains 4 easy points and is from the standpoint that happiness flows both ways –to your audience and back to you, in a never-ending, steady rhythm:

1. Inspire and Be Inspired
Be inspiring through your updates and communications (for example, share a great quote or a link to an inspiring article); be inspired by joining other’s who are doing the same thing.

2. Connect and Be Connected
Connect yourself with other people and connect people with each other.

3. Entertain and Be Entertained
Update with communications that bring a smile (or a tear) -whether it is a personal sharing or something you found that made you laugh-out-loud.

4. Educate and Be Educated
If you have some interesting information to share –share it! If you find something interesting –share it! Establish yourself as the “go-to” on a specific topic.

The next time you share something via Social Media whether it is on your blog, Facebook, or Twitter…ask yourself…does this deliver happiness? Is it ICEE (Inspiring, Connecting, Entertaining and/or Educational)?

Most importantly….make sure YOU are having fun aka delivering and receiving happiness.

Zappos CEO How to Deliver Happiness with Social Media (Interview)

Vote for your favorite spiritual reason Twitter is good business

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12
Apr
10

6 Strategies for Making More Money in Less Time

 


Renewable Energy Sculpture in front of Houston Public Library

Originally uploaded by ANVAR – SO BUSY RUSSIANTEXAN ©

Laura West, host of the Joyful Business Blog recently wrote about packaging your services in a way that enhances your energy.  I call this R.O.E. = Return On Energy. I have changed Laura’s post up a tiny bit, but here it is mostly word-for-word –an inspiring read if you don’t want to feel depleted “holding-up” your business…..

One of the most important intentions in your business, even in a passion-based business like yours, is to make a profit. Yes! ~you do want to make money while making the world a better place by contributing your magical gifts. In order to keep contributing and changing the world in your unique way through helping your clients, you need to also be financially successful. Your gift, in the form of products and services, is the seed, your business plan the tree, and financial success a must-have-fruit!

The thing is, this must-have-fruit, should not come with an unjust price of draining your energy in any way, shape, or form –ever. You want to create energy-enhancing business models! There are ways of serving a variety of client needs while serving your need to develop a financially sustainable and flourishing business – all without depleting yourself physically, spiritually and energetically.

One thing you can do is to look at how you can bring your creativity into your pricing and services so that you make more money and give more value with out taking so much of your time that it starts to drain your energy. Here are six ways to create packages for your services, products, experience and knowledge so that you can joyfully serve more clients in less time and make more money doing it!

Strategy #1: Offer Options with Your Time
The idea here is to offer three ways a client can work with you – a small investment option, medium option, and top of the line option. Clients love choice. If you tell them that you have one price or one package, they will often not take it because the question becomes “Do you want this service? Yes or No?” With three options, the clients have a choice. The question becomes “Which one would you like?” This is a totally different question which will lead you to more clients. You’ll also be surprised at how many people will take the top of the line or premium option. This is a great way of stretching into new pricing options that might have been higher than you were used to charging.

Strategy #2: Package Your Process
Potential clients like to know that you have a process. It helps them to know what to expect from you so they can get their arms around the commitment. Most of all, it gives them confidence in you. When you share that you have a process, they trust that you know what you are doing. Funny thing is…they don’t really care about what your process is – they really care about the results for them. They just want to know that you have a system for what they are going through. For example, you may offer a six-hour package where you take them through five steps that will change their life or business. Or you may have a 90-day program or a four-week series. When you package your process, you will get more and better results from your clients as well. It creates a win-win. Your clients get more value and better results – and you get clients with amazing results – which feels great!

Strategy #3: Create Products From Your Process
Have you determined your five-step process? Now is a great time to put it into a workbook, an e-course or create an audio series. Some people may want to just buy the product and apply the principles or tools themselves. You’ll be surprised by how many people will buy the product and still want your help in taking them through the work. They need the accountability and partnership for success!

Strategy #4 Create A Membership Program
You attract people to your services who are at different places in their buying process. Many people want just a taste of what you have to offer. Maybe they are new business owners and aren’t quite ready to invest in an entire package with you, or they are just new to your services and want to experience more before they invest in a full program. Offering a membership program is a way of creating a community of these similar clients and giving them a taste of what you offer. You’ve seen examples of free membership clubs like Starbucks, an Amazon Prime Account, or airline frequent flyer mileage programs. Then there’s the small fee membership club that for $24, $47 or $97 a month they can join your membership club and get access to certain services. For example, you could offer a group teleseminar and then mail the audio CD and transcript to them each month. It’s a great way to get them in a relationship with you and usually once people experience your magic – they are going to want to upgrade and they’ll want more from you.

Strategy #5: Offer a Continuity Program
A continuity program is typically a long-term relationship where clients consistently get to work with you in a variety of ways. It’s often offered over a year. You can package together products, ebooks, audios, teleclasses, transcripts, online forums and even in person retreats to create a program throughout the year.

Strategy #6: Premium Programs or Platinum Style Programs
Look around you and you’ll start to notice how often the word “Platinum” shows up to describe an upscale or premium offering. Delta Airlines and their Platinum program comes to mind for mega flyers. A premium or platinum style program is ideal when you are ready to scale back your hourly work and create a premium program (with a premium price tag) for more one-on-one work, special retreats, or small group coaching. There are some of your clients who are ready for this type of intense work. The greatest reward is that the type of clients who come into this program are usually very committed to their success. Again, it’s creating a win-win program. They get flourish with big results, and you see the impact of your work! Every time a client commits to this type of program with me, just the power of this big commitment within themselves creates a jump in their business, new clients, a big PR opportunity or other major success.

What ideas has this post sparked in you for your business? Pay attention to your inspired energy. That’s where you want to start. Don’t try to do all these ideas at one time. Pick one idea and focus on it for the next 90 days. Clear, focused energy is powerful creation energy! Post in original format

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09
Apr
10

Deliver Transformative Products & Services


Originally uploaded by ~Mina~

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality.  There is trust and communication about the mutual benefits of your interchange.  This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well.  Always reflect back to your customer a vision of their highest self.  For example, if you are selling “A” laptops, delivering it with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “A” laptop users are smart and savvy. When your “A” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “A” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange.  If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity.

Read more about how to deliver transformative products and services in the eBook Becoming a Source of Good

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7 simple success practices to transform your business and the world

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