11
Feb
10

Strategic Social Media Portals

 


Tunnel to Infinity

Originally uploaded by fluxxus1

Last week I went to the new Barnes & Noble in Houston with my husband.  As we turned onto West Gray we wondered if this B&N would have a Starbucks in it like most B&N’s given that there are already two Starbucks across the street from each other at this particular end-of-the-world. The corner of West Gray and Shepherd is a triple threat – there are now three Starbucks less than a block’s distance from each other – interesting strategy.

Speaking of strategy……I went to B&N looking for a book on Social Media that focused on integrating social media into a business plan strategy.  It was the right day to go – the very helpful sales associate was in the process of creating a special display for all things Social Media.  While I sipped my triple, vanilla Cappuccino (I can’t help it) he shared the list of books planned for display – over 50 titles.  I chose The Social Media Bible because not only did it give a great overview – it had a strategy focus plus information on metrics – perfect!

Because here’s the thing – there are so many avenues (portals) of Social Media that unless you target and measure the mix that gives you 1-a decent R.O.I. and R.O.E. (Return on Your Energy) 2-a projection of your particular business vision into the world and 3-happiness –you could get really, really frustrated.

As a famous yogi once said ~ We come from Infinity into finite to prove ourselves through the projected purity of our actions, and anyone who knows this point of purity and projection shall always be prosperous ~ Yogi Bhajan

Considering the strategic point of purity and projection in Social Media is an interesting inquiry (and one that I am in myself).  My next post will be a quick overview of the components of a decent Social Media Strategy and a few Social Media Marketing Best Practices.  In the meantime, remember this: Social Media provides portals into unique subsets of an infinite universe – choose a finite number of portals wisely.

Speaking of infinity……my husband I were wondering, can an infinite number of Starbucks fit into one city block?

Here is a great video on Social Media R.O.I.  — it points out the potential for high R.O.I. as well as the cost of doing nothing.  There is somewhat of a mixed message with statements leading to R.O.I. not being important — the missing link is strategy, but the video remains an inspiring message.

Related Posts:

Can Spirituality, Twitter, and a War to Make Money Go Together?

Shaman Media Revolution

Infatuate Your Customers

Get Your Social Media Groove On

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