Archive for December, 2009


Can Spirituality, Twitter & a War to Make Money Go Together?

Pavement Mosaic

Originally uploaded by wendylefkowich

Both the current issue of EnlightenNext (Sep-Nov) and Fast Company (Dec-Jan) contain articles about Twitter. EnlightenNext’s focus is on the spiritual implications of Twitter, while Fast Company’s cover story is about Ashton Kutcher’s (aka @aplusk –with the largest Twitter following on the planet) social media marketing model. Mr. Kutcher is authentic about his intention to make money for himself and his clients. As co-CEO, of Katalyst Media, he is quoted as saying “When someone says they are not worried about monetization, that scares the (bleep) out of me ….it’s really a war to make money.”

What I loved about the Kutcher interview was his balanced thinking regarding the social consciousness arm of social media combined with the difference money can make. Kutcher’s war includes using his traction on Twitter to create social movements –and dollars for his clients. With a goal to drive people to Malaria No More’s web site to donate $10, for example, the beginning was a simple, twitterable message “Every 30 seconds, a kid dies of malaria. Nets save lives”. Combined with an affordable call to action: $10 buys a net –the end result of the campaign was 90,000 nets.

The spiritual aspect of Twitter as focused on in the EnlightenNext article is not separate from the difference it can make for business. The point that the growth of Twitter accelerates the spread of global consciousness by allowing us to be in touch with our sense of “oneness” with one another, is a feel good prospect that absolutely can be monetized. The audiences that can be reached and the niches that can be explored on Twitter are endless. Add feel-good messages, plus feel-good prospects, plus feel-good products & services ….you end up with monetization that makes a difference ….PLUS it can feel really really good.

If you liked this post, you might like this one as well: Shaman Media Revolution

Here is a process for creating a business plan consciously integrated with spirituality: Plan & Let Go

Vote for your favorite spiritual reason Twitter is good business


Six Spiritual Reasons Why Twitter is Good Business

A while ago a friend of mine turned me on to a post by Frederic Brussat of Spirituality & Practice outlining 25 Reasons Why Twitter is Spiritual. I took several of Brussat’s reasons that I thought particularly resonated to business, added a few of my own, plus some from Stephen Dinan’s seven-point argument for The Spiritual Importance of Twitter –which one resonates the most with you?

How Does Spirituality, Twitter, and a War to Make Money Go Together?


New Blossoms ~ Rumi

Balancing Act
Originally uploaded by TxPilot

Sit near someone who has had the experience.
Sit under a tree with new blossoms.

Walking the section of the market
where chemists sell essences,
you will receive conflicting advice.

Go toward kindness.
If you are not sure where that is,
you will be drawn by the fakes.

They will take your money and sit you down
on their doorstep saying, I’ll be right back.
But they have another door they leave by.

Do not dip your cup in a pot
just because it has reached the simmering point.

Not every reed is sugarcane.
Not every under has an over.

Not every eye can see.
Or it may be you cannot thread the needle
because it already has thread in it.

Your loving alertness is a lantern.
Keep it protected from wind
that makes it crazy.

Instead of that airy commotion
live in the water that gently cools
as it flows. Be a helpful friend,
and you will become a green tree
with always new fruit,
always deeper journeys into love.

Why Rumi?

Programs and Services: Plan & Let Go


Plan & Let Go

Fundamentally, planning is about creating the steps between a current situation and a chosen future.  To paraphrase Julia Cameron, who so brilliantly addresses our creative urge in The Artist’s Waywe are compelled because we are ourselves creations; infused with an indwelling creative force. Creative energy is a gift – we are meant to design new creations as a gift back. Refusal to do so is counter to our true nature.

We intuitively know how to form creative energy into a structure that has the potential to attract what we need and desire. Steps are taken; energy turns into form i.e. a spider spins a web, an entrepreneur writes a business plan.  Often, frustration occurs when as soon as the structure is designed, we continue to expect specific linear results (hello ego!) and become lost and identified with goals and the structure itself. How can we relax when our structure demands that there are customers to capture, products to be sold, and bills to be paid?

One option is to go after our targets no matter what – stomping over competitors and employees, short-changing or deceiving customers, destroying the planet and ignoring our values.  Another option is to recognize and get over the fact that after we plan what we want, the specific linear results from specific actions phase is over.

Evolving business concepts proactively interweave attention and action.  When we design frameworks, it is natural that not only will some success show up, but external resistance and internal doubt will also arise.   Once the structure is intact, it is imperative to to be attentive, enthralled, fascinated, and non-judgmental about EVERYTHING that shows up in our web.  We must then be willing to intervene if necessary, let go and modify external actions with the feedback we have received from the universe / environment.  We also must be willing to acknowledge and clean-up, to the best of our ability, fear and doubt that may arise within ourselves and our team.  Planning and letting go is the equivalent of ego and sacred attention working together- ensuring honorable, joyful, and sustainable bottom-lines.

Read more about how to plan & let go in the eBook Becoming a Source of Good 


Plan & Hang On

Plots Comics Programs and Services: Plan & Let Go


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