Shaman Media Revolution

“The lamps are different, but the light is the same.” ~Rumi

A great blog post by Rick DiBiaso (formally the Affluent Artist) on the book Socialnomics, by Eric Qualman inspired me to consider social media as a strong thread that is weaving Business & Spirituality together.


Did you know that the Social Media Revolution is the largest revolution since the Industrial Revolution?  The democratization of media led by blogs, Facebook, and Twitter has leveled and expanded the marketplace playing field.  Big advertising budgets no longer rule the world.  Real people, connected across the globe as never before, control the conversation in real time.

From a Shaman’s point of view, being real (authentic, unveiled) and connected are fundamental spiritual practices. Shamans show us that what we experience as our separate self is illusionary – they teach us to give birth to a truer sense of who we are and to recognize our connection to all things.  The current media revolution is all about experiencing connectivity and demonstrating authenticity.

Referring back to Rick DiBiasio‘s post, the main message I got is that if you are trying to build a business, any business – forget Email blasts, forget web sites, forget banner ads – you don’t need an ad campaign.  You not only can, but must, use social media to find your customers and give them what they want  ——- AFTER they get to know you through social media — THEN pay really close attention to how you treat them.

Being real and authentically connected matters – social media forces us to practice being in the NOW and to profoundly pay attention.  Being cognizant of the power of social media to make or break you in real time should be an ongoing practice – a dissatisfied customer can negatively saturate your market fast —–on the flip-side well-networked “fans” can exponentially increase sales. The more we understand our connection to all things (our authentic selves, to each other, to nature) and how our actions immediately generate impact, the truer and brighter we will shine in the marketplace.

Here is an entertaining video on the Social Media Revolution~ the facts may astound you:

Related Posts: Infatuate Your Customers, Secret to Biz Success is On-Line Community







13 Responses to “Shaman Media Revolution”

  1. 1 equalman
    September 12, 2009 at 3:04 am

    Thanks Ruby! Your positive words keep me going on the fight for Social Media!

  2. September 14, 2009 at 4:47 am

    Dear Ruby,
    I like your emphasis on connectivity and authenticity as two shamanic qualities that can reap surprising and long-lasting benefits in the business world. I was impressed by all the details in the Social Media Revolution video. Last month we came across a study by eMarketer.com that showed that in the first three months of 2009 the most common demographic to start a Facebook account were women 45 and older. In additon, sixty percent of baby boomers aged 43 to 63 are regularly populating Twitter, Facebook and the like. Social networking is no longer only the domain of youth! This challenges all of us to discover new possibilities in reaching those who are in the last stages of life and eager to keep learning and stay open to spirituality.

    • 3 Ruby Renshaw
      September 14, 2009 at 7:00 am

      In the current issue of Time Magazine, there is a quote from Alan Greenspan arguing that the problems that caused the economic crisis are bound to recur —“Unless somebody can find a way to change human nature, we will have more crises.” Spiritual practice is certainly a way to evolve / change human nature – it is good news that “so many of us are so eager to keep learning and stay open to spirituality” as you so beautifully stated Frederic — in conjunction with Social Media it is a unique opportunity to share the conscious re-creation of business practices and systems that support spiritual integrity.

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