Author Archive for Ruby Renshaw
Call for Poetry
7 Business Plan Mistakes
1. Misunderstanding the purpose: it’s the planning journey that matters, not just the document Planning is a process of setting goals and establishing specific measures of progress, then tracking your progress and following up with course corrections. The plan itself is just the first step; it is reviewed and revised often. Don’t even print it unless you absolutely have to. Leave it on a digital network instead.
2. Doing it in one big push: do it in pieces and steps The plan is a set of connected modules, like blocks. Start anywhere and get going. Do the part that interests you most, or the part that provides the most immediate benefit. That might be strategy, concepts, target markets, business offerings, projections, mantra, vision, whatever. . . just get going.
3. Finishing your plan: your plan is living If your plan is done, then your business is done. That most recent version is just a snapshot of what the plan was then. It should always be alive and changing to reflect changing assumptions & feedback from all levels of your environment.
4. Hiding your plan: be transparent as possible Use common sense about what details you share, keeping some information, such as individual salaries, confidential. But do share the vision, goals and measurements, using the planning to build team spirit, peer collaboration and ventures.
5. Confusing cash with profits: understand both There’s a huge difference between the two. Profits are an accounting concept; cash is money in the bank. You don’t pay your bills with profits. Make sure you take the time to forecast realistically - this usually means you will have to take the time to throughly understand expenses, cash and profits.
6. Diluting your priorities: pick a few and complete them A plan that stresses three or four priorities is a plan with focus and power. People can understand three or four main points. A plan that lists 20 priorities doesn’t really have any.
7. Sweating the details : having a strategy does not mean you don’t have faith Details are important, especially in the beginning, but remember that your plan is fundamentally an invitation to the universe to play with you. Make it a priority to take the time to breath deeply, meditate and connect with your inner strength & guidance. This will allow you to not get caught up in anxiety & control.
Sourced from Tim Berry entrepreneur.com
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The Pattern Improves ~ Rumi
Spring overall. But inside us there’s another unity.
Behind each eye here, one glowing water.
Every forest branch moves differently in the breeze, but as they sway,
they connect at the roots. Why Poetry?
Floating, Flooding, Ever-Budding
Once you start the force of planning or implement a phase of an existing plan, fresh forces will come into play to which adjustment has to be made. Whether business starts pouring in, your staff or life partner starts to sabotage, or the economy busts –fresh forces there will be.
The good news is that this is natural. Einstein stated that force never moves in a straight line, but in a curve that eventually returns from where it came and in a higher arc, because the universe has progressed since it started.
You can count on the curve of the force returning –the key to success is counting on the new factors that occur at the higher arc level. Plan on stabilizing and harnessing these factors.
“There is a tide in the affairs of men which taken at the flood leads to fortune.” ~Shakespeare
There is a stage of business informally known as flood –this is when everything starts to work and comes together –the arc of your planning returns. It can seem overwhelming because with the flood comes debris –the new factors.
You can float when you routinely plan to revisit your key business success factors and proactively stabilize them. Incorporating a holistic system of measurement and communication will help to navigate the flood and turn debris into assets.
Keep forcefully planning!
Every phase of evolution commences by being in a state of unstable force and proceeds through organization to equilibrium. Equilibrium having been achieved, no further development is possible without once more oversetting the stability and passing though a phase of contending forces. As a friend of mine once said, it is about “floating, flooding, and ever-budding”. Originally posted Love-is-the-Bottom-Line May 2010 & Strategy Stream March 2012
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This Sky ~ Hafiz

Does God
only pucker at certain moments
of one’s life?
No way!
He is the wildest of us lovers.
Picture originally uploaded by notsogoodphotography
Commune with Your Customers
Find a better job
has proved such an
Unlucrative Business,
Why not
Find a better job ~ Hafiz
Laugh, rejoice, and know that all is well.
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Be Respons-able vs Respons-ible
Ad: StrategyStream
The subject tonight is Love
And for tomorrow night as well,
As a matter of fact
I know of no better topic
For us to discuss
Until we all
Die!
HAPPY VALENTINES DAY
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